The independent, trusted guide to online education for over 24 years!

The 117 Most Affordable Online Bachelor’s Degree in Marketing

Rankings of online bachelor’s degree in marketing programsAn online bachelor’s degree in marketing can spark and sustain a rewarding industry career. As the marketing major morphs to include modern communication techniques like social media and digital marketing, up-to-date marketing professionals are in high demand. Whether you are interested in research, development, or sales, a bachelor degree will lay the foundation for your professional qualities to grow. The average marketing manager can make an annual salary of well over $130,000, according to the Bureau of Labor Statistics. A great rate of pay for a job that requires a bachelor’s degree and a few work experiences!

An online bachelor’s degree in marketing is a popular choice for the working adult student, as these programs are often very flexible and more affordable than the traditional face-to-face. But aspiring online students can run into marketing degrees that cost a small fortune—with some programs charging over $138,000! Clearly, it pays to do your research before choosing an online marketing or communications degree.

GetEducated compared 242 bachelor’s programs in marketing from 194 regionally accredited online schools to create this ranking. Below is our editorially independent list of the 117 Best Buys for an affordable online bachelor’s degree in marketing or communications. Each online marketing degree program costs less than the national average.

ARTICLE NAVIGATION: Rankings Table | Career Guide

Average Cost (In-state): ~$54,900
Least Expensive: Stillman College ~$18,575.20
Most Expensive: Nova Southeastern University ~$138,380

Our data-driven research creates a truly reliable system of scientific rankings. There’s no fancy formulas here. We meticulously calculate total full-time tuition—including any fees—for the most accurate total cost. Our rankings cannot be bought, and therefore factually showcase the cheapest online bachelor’s degree in marketing. The online marketing degrees listed above the gray dividing line are official 2022 “Best Buys” and cost less than the national average.

Most Affordable Online Online Bachelor’s Degree in Marketing

RankSchool / DegreeStatePriceNote
1
Stillman College
(AL)
$18,575.20
All Students
2
Savannah State University
(GA)
$22,335.60
All Students
3
Clayton State University
(GA)
$22,775.60
All Students
4
Utah Valley University
(UT)
$24,040.00
$68,368.00
In-State
Out-of-State
5
University of the Cumberlands
(KY)
$24,680.00
All Students
6
Weber State University
(UT)
$24,912.16
$33,360.00
In-State
Out-of-State
7
Kennesaw State University
(GA)
$24,968.00
All Students
8
Montana State University-Billings
(MT)
$25,701.12
$44,188.80
In-State
Out-of-State
9
Fort Hays State University
(KS)
$27,225.60
All Students
10
Eastern New Mexico University
(NM)
$28,247.00
$36,407.00
In-State
Out-of-State
11
Florida International University
(FL)
$28,286.72
$42,333.92
In-State
Out-of-State
12
Western Governors University
(UT)
$28,600.00
All Students
13
Thomas Edison State University
(NJ)
$28,930.00
$37,410.00
$30,298.00
In-State
Out-of-State
Military
14
Utah State University
(UT)
$30,344.00
$37,224.00
In-State
Out-of-State
15
Southern Utah University
(UT)
$31,693.00
All Students
16
Minot State University
(ND)
$32,718.20
$30,065.00
In-State/Out-Of-State
Military
17
Shawnee State University
(OH)
$33,360.00
$33,960.00
In-State
Out-of-State
18
University of Arkansas at Little Rock
(AR)
$33,600.00
$25,980.00
In-State/Out-Of-State
Military
19
Louisiana State University-Shreveport
(LA)
$34,062.00
All Students
20
Lindsey Wilson College
(KY)
$34,716.00
All Students
21
Lamar University
(TX)
$35,568.00
All Students
22
Chadron State College
(NE)
$35,880.00
All Students
23
Peru State College
(NE)
$35,945.00
All Students
24
Missouri Southern State University
(MO)
$35,985.60
All Students
25
Southeastern Oklahoma State University
(OK)
$36,332.00
All Students
26
American Public University System
(WV)
$36,900.00
$30,100.00
In-State/Out-Of-State
Military
27
Northwest Missouri State University
(MO)
$37,080.00
All Students
28
Metropolitan State University
(MN)
$37,598.00
All Students
29
Champlain College
(VT)
$38,310.00
$30,150.00
In-State/Out-Of-State
Military
30
Granite State College
(NH)
$38,360.00
$44,480.00
In-State
Out-of-State
31
South College
(TN)
$38,400.00
All Students
32
Indiana State University
(IN)
$38,472.00
$49,656.00
In-State
Out-of-State
33
Fitchburg State University
(MA)
$38,520.00
All Students
34
Southern New Hampshire University
(NH)
$38,550.00
$27,150.00
In-State/Out-Of-State
Military
35
University of Maryland Global Campus
(MD)
$38,570.00
$61,730.00
In-State
Out-of-State
36
The University of Texas Permian Basin
(TX)
$39,280.80
All Students
37
University of West Alabama
(AL)
$39,555.00
All Students
38
University of West Alabama
(AL)
$40,530.00
All Students
39
Wichita State University
(KS)
$41,530.80
All Students
40
Colorado State University-Global Campus
(CO)
$42,000.00
All Students
41
Dakota State University
(SD)
$42,570.00
$30,000.00
In-State/Out-Of-State
Military
42
Washington State University
(WA)
$43,320.00
$48,288.00
In-State
Out-of-State
43
University of Wisconsin-Platteville
(WI)
$44,730.00
All Students
44
Indiana Wesleyan University
(IN)
$44,880.00
$30,000.00
In-State/Out-Of-State
Military
45
Columbia College - MO
(MO)
$45,000.00
$30,000.00
In-State/Out-Of-State
Military
46
West Virginia University
(WV)
$45,120.00
$48,720.00
In-State
Out-of-State
47
Illinois College
(IL)
$45,200.00
All Students
48
West Texas A & M University
(TX)
$45,456.72
$52,306.96
In-State
Out-of-State
49
Louisiana State University and Agricultural & Mechanical College
(LA)
$45,480.00
All Students
50
University of Minnesota-Crookston
(MN)
$45,528.00
All Students
51
Toccoa Falls College
(GA)
$45,580.00
All Students
52
New Mexico State University
(NM)
$45,624.00
$30,000.00
In-State/Out-Of-State
Military
53
Texas A & M University - Commerce
(TX)
$46,104.00
$95,064.00
In-State
Out-of-State
54
University of Arkansas
(AR)
$46,360.80
All Students
55
University of Wisconsin-Whitewater
(WI)
$46,680.00
All Students
56
University of Colorado Denver
(CO)
$46,800.00
$68,520.00
In-State
Out-of-State
57
Old Dominion University
(VA)
$46,888.00
$52,528.00
$33,688.00
In-State
Out-of-State
Military
58
Saint Leo University
(FL)
$47,125.00
$31,525.00
In-State/Out-Of-State
Military
59
Wilmington University
(DE)
$47,140.00
All Students
60
Mount Vernon Nazarene University
(OH)
$47,760.00
All Students
61
Trine University
(IN)
$47,880.00
All Students
61
Campbellsville University
(KY)
$47,880.00
All Students
63
Indiana Institute of Technology
(IN)
$47,950.00
All Students
64
University of Louisiana at Monroe
(LA)
$48,000.00
All Students
65
McKendree University
(IL)
$48,125.00
All Students
66
Bryan College
(TN)
$48,170.00
All Students
67
University of Central Oklahoma
(OK)
$48,195.08
$93,194.68
In-State
Out-of-State
68
Franklin Pierce University
(NH)
$48,200.00
All Students
68
Touro University Worldwide
(CA)
$48,200.00
All Students
70
Eastern Oregon University
(OR)
$48,450.00
$55,650.00
In-State
Out-of-State
71
Spring Hill College
(AL)
$48,630.00
$30,750.00
In-State/Out-Of-State
Military
72
Anderson University - SC
(SC)
$48,790.00
All Students
73
Liberty University
(VA)
$48,892.00
$32,092.00
In-State/Out-Of-State
Military
74
University of Toledo
(OH)
$48,985.92
$49,585.92
In-State
Out-of-State
75
University of Massachusetts-Dartmouth
(MA)
$49,320.00
All Students
76
Franklin University
(OH)
$49,442.00
$31,090.00
In-State/Out-Of-State
Military
77
University of Northwestern Ohio
(OH)
$49,500.00
All Students
78
Methodist University
(NC)
$49,750.00
All Students
79
Abilene Christian University
(TX)
$49,800.00
All Students
80
Immaculata University
(PA)
$49,920.00
All Students
81
Eastern Kentucky University
(KY)
$50,040.00
$30,000.00
In-State/Out-Of-State
Military
82
Missouri Baptist University
(MO)
$50,260.00
All Students
83
Bacone College
(OK)
$50,400.00
All Students
83
Concordia University-Saint Paul
(MN)
$50,400.00
$30,000.00
In-State/Out-Of-State
Military
85
Ohio Dominican University
(OH)
$50,550.00
All Students
86
Husson University
(ME)
$50,581.00
All Students
87
Oral Roberts University
(OK)
$50,792.00
$31,592.00
In-State/Out-Of-State
Military
88
Jacksonville State University
(AL)
$50,890.00
$42,010.00
In-State/Out-Of-State
Military
89
Oklahoma Wesleyan University
(OK)
$51,068.00
$35,570.00
In-State/Out-Of-State
Military
90
Gordon College
(MA)
$51,180.00
All Students
91
The College of Saint Scholastica
(MN)
$51,200.00
All Students
91
Point University
(GA)
$51,200.00
All Students
93
University of Missouri-St Louis
(MO)
$51,360.00
$128,160.00
In-State
Out-of-State
94
Bethel University - IN
(IN)
$51,480.00
All Students
95
Culver-Stockton College
(MO)
$51,550.00
All Students
96
Truett McConnell University
(GA)
$51,698.00
All Students
97
Southern Wesleyan University
(SC)
$51,600.00
$39,600.00
In-State/Out-Of-State
Military
98
Salem University
(WV)
$51,800.00
$66,800.00
In-State/Military
Out-of-State
99
Oklahoma State University
(OK)
$51,888.00
$113,970.00
In-State
Out-of-State
100
Baker College
(MI)
$51,960.00
$30,960.00
In-State/Out-Of-State
Military
101
Metropolitan State University of Denver
(CO)
$52,360.88
$111,004.88
In-State
Out-of-State
102
Huntington University
(IN)
$52,456.00
All Students
103
Regent University
(VA)
$52,600.00
$30,000.00
In-State/Out-Of-State
Military
104
Fisher College
(MA)
$52,760.00
All Students
105
Park University
(MO)
$52,875.00
$30,075.00
In-State/Out-Of-State
Military
106
Westcliff University
(CA)
$53,000.00
All Students
107
Limestone University
(SC)
$53,045.00
$29,285.00
In-State/Out-Of-State
Military
108
Ohio Christian University
(OH)
$53,120.00
$33,200.00
In-State/Out-Of-State
Military
109
Northern Kentucky University
(KY)
$53,760.00
All Students
109
Wesleyan College
(GA)
$53,760.00
All Students
111
University of Michigan-Flint
(MI)
$53,896.00
$58,792.00
In-State
Out-of-State
112
Cairn University
(PA)
$53,975.00
All Students
113
Lancaster Bible College
(PA)
$54,000.00
All Students
113
Midway University
(KY)
$54,000.00
All Students
115
Mid-America Christian University
(OK)
$54,046.00
All Students
116
Los Angeles Pacific University
(CA)
$54,075.00
$48,675.00
In-State/Out-Of-State
Military
117
Purdue University Global
(IN)
$54,540.00
$70,920.00
$32,700.00
In-State
Out-of-State
Military
NOTE: The following schools did not make our Best Buy ranking but are also great online options.
School / DegreeStatePriceNote
University of North Dakota
(ND)
$55,621.20
All Students
University of Mount Olive
(NC)
$55,875.00
$31,275.00
In-State/Out-Of-State
Military
Northern Arizona University
(AZ)
$56,264.00
All Students
Calvary University
(MO)
$56,502.00
$39,492.00
In-State/Out-Of-State
Military
Johnson University
(TN)
$56,565.00
All Students
Blue Mountain College
(MS)
$56,600.00
All Students
Bellevue University
(NE)
$56,710.00
$33,850.00
In-State/Out-Of-State
Military
Lindenwood University
(MO)
$57,100.00
All Students
University of the Southwest
(NM)
$57,200.00
All Students
Tiffin University
(OH)
$57,260.00
All Students
Golden Gate University
(CA)
$57,606.00
$31,530.00
In-State/Out-Of-State
Military
Baker University
(KS)
$57,635.00
All Students
Grand View University
(IA)
$57,760.00
$45,360.00
In-State/Out-Of-State
Military
Northwood University
(MI)
$57,890.00
$30,830.00
In-State/Out-Of-State
Military
Simpson College
(IA)
$58,571.00
All Students
Mary Baldwin University
(VA)
$58,590.00
All Students
Cambridge College
(MA)
$59,100.00
$33,620.00
In-State/Out-Of-State
Military
Johnson & Wales University
(RI)
$59,400.00
All Students
Bushnell University
(OR)
$59,400.00
All Students
Pennsylvania State University
(PA)
$59,628.00
All Students
Upper Iowa University
(IA)
$59,830.00
$30,070.00
In-State/Out-Of-State
Military
University of Massachusetts Global
(CA)
$60,000.00
$30,000.00
In-State/Out-Of-State
Military
Oakland City University
(IN)
$60,000.00
All Students
Saint Mary-of-the-Woods College
(IN)
$60,045.00
All Students
Strayer University - Online
(DC)
$60,130.00
All Students
University of Memphis
(TN)
$60,480.00
All Students
Kansas State University
(KS)
$60,840.00
All Students
Mercer University
(GA)
$61,140.00
All Students
Grand Canyon University
(AZ)
$61,190.00
$33,950.00
In-State/Out-Of-State
Military
D'Youville College
(NY)
$61,280.00
All Students
Concordia University Texas
(TX)
$61,360.00
All Students
Walden University
(MN)
$61,385.00
$52,561.25
In-State/Out-Of-State
Military
Walsh University
(OH)
$61,600.00
All Students
Florida Institute of Technology
(FL)
$61,710.00
$30,250.00
In-State/Out-Of-State
Military
Colorado Christian University
(CO)
$62,040.00
$35,760.00
In-State/Out-Of-State
Military
National American University
(SD)
$62,160.00
$33,073.80
In-State/Out-Of-State
Military
University of Mary
(ND)
$62,472.00
All Students
DeSales University
(PA)
$62,760.00
All Students
Linfield University
(OR)
$63,675.00
All Students
DeVry University
(IL)
$63,736.00
$31,000.00
In-State/Out-Of-State
Military
Central Penn College
(PA)
$63,861.00
All Students
American Intercontinental University - Online
(IL)
$64,010.00
$39,468.80
In-State/Out-Of-State
Military
Oregon State University
(OR)
$64,070.00
All Students
Colorado Technical University
(CO)
$64,650.00
$37,800.00
In-State/Out-Of-State
Military
University of the Incarnate Word
(TX)
$64,890.00
$30,090.00
In-State/Out-Of-State
Military
University of Arizona Global Campus
(CA)
$65,950.00
$30,000.00
In-State/Out-Of-State
Military
National University
(CA)
$66,600.00
All Students
Excelsior College
(NY)
$67,085.00
$32,525.00
In-State/Out-Of-State
Military
Maryville University
(MO)
$67,375.00
All Students
Siena Heights University
(MI)
$67,572.00
All Students
Rutgers University
(NJ)
$67,680.00
All Students
Point Park University
(PA)
$67,760.00
All Students
Florida National University
(FL)
$67,860.00
$31,860.00
In-State/Out-Of-State
Military
Malone University
(OH)
$69,085.00
All Students
North Park University
(IL)
$69,750.00
All Students
Elizabethtown College
(PA)
$70,625.00
All Students
Capella University
(MN)
$70,920.00
$60,552.00
In-State/Out-Of-State
Military
Post University
(CT)
$72,400.00
All Students
Regis University
(CO)
$74,010.00
All Students
LIM College
(NY)
$74,590.00
All Students
Bryant & Stratton College
(NY)
$76,255.00
All Students
University of La Verne
(CA)
$78,440.00
All Students
Seton Hill University
(PA)
$78,880.00
All Students
California Baptist University
(CA)
$79,107.00
All Students
Temple University
(PA)
$79,200.00
All Students
Drexel University
(PA)
$81,360.00
All Students
Texas A & M University-Corpus Christi
(TX)
$82,544.00
$191,496.00
In-State
Out-of-State
Brenau University
(GA)
$84,480.00
$31,680.00
In-State/Out-Of-State
Military
Cleary University
(MI)
$89,520.00
All Students
Bay State College
(MA)
$90,402.00
All Students
University of Alabama at Birmingham
(AL)
$92,990.00
All Students
Mount Aloysius College
(PA)
$99,800.00
All Students
Davenport University
(MI)
$103,000.00
$70,480.00
In-State
Out-of-State
Robert Morris University
(PA)
$107,400.00
All Students
Berkeley College
(NJ)
$110,500.00
All Students
Dallas Baptist University
(TX)
$129,880.00
All Students
Academy of Art University
(CA)
$137,907.00
All Students
Nova Southeastern University
(FL)
$138,380.00
All Students

Accreditation & Program Notes

To qualify for a ranking, a program must be regionally accredited. Additional programmatic accreditation is noted in the rank table.

14  Program is no longer accepting new students.
15  AACSB International (AACSB)
16  International Assembly for Collegiate Business Education (IACBE)
17  Accreditation Council for Business Schools and Programs (ACBSP)

Rankings Note

These online college rankings are based on a GetEducated Winter 2021 review of regionally accredited online bachelor’s degree in marketing. Total cost includes full-time tuition and fees and was valid at the time of collection and specific to the online learning program. School profiles for the online bachelor degree programs in our directory may reflect a slightly different cost based on different editorial update schedules.

The published cost is an estimated sticker price for the entire online degree including fees. Actual costs may vary by student. Factors such as transfer credits, prerequisite courses, professional licensing and financial aid availability will affect final cost.

Editorial Note

Online schools do NOT pay to be included in any GetEducated online degree ranking. These rankings are editorially independent, open to any regionally accredited or candidate college that offers a bachelor’s degree that is available at least 80 percent through online learning and that is open to enrollment by the public. If your online college is regionally accredited and not currently reviewed by GetEducated, please contact us for inclusion.

These rankings of the cheapest online schools for marketing may NOT be re-posted online or reprinted in any format without a license from GetEducated ®. Consumer finance bloggers and writers can contact our editors for a free custom article on the best online bachelor’s degree in marketing for use on your website. Our mission: Help consumers GetEducated ® about the best online colleges for cost and credibility.

Career Guide: Online Bachelor’s Degree in Marketing

Companies, non-profit organizations, and government groups of all levels need people who understand marketing and communication. While an online bachelor’s degree in marketing will help you become an important communicator who can work in virtually any industry, it’s ideal for people who want to work in some form of marketing or communication.

Marketing & Communications Degrees: What to Expect

These degrees teach you a broad range of skills. Of course, a lot depends on what degree you select, but these programs deliver a variety of marketing and communication skills. For marketing, you’ll learn how to advertise products, create campaigns, and help companies in-crease their overall public awareness. Communication classes help you understand and sharpen your skills in writing, speaking, and the clear delivery of a message, whatever that message may be.

With these degrees, there are numerous options for both the major or minor, and even choices for the specific concentration. There are marketing degrees, there are communication degrees, and there are degrees that combine the two. You can find public relations degrees, which help you create a positive image for an organization, and there are mass communication degrees, which help you understand communication on a larger scale.

You’ll find programs that focus on organizational communication, as well as strategic communication. There are numerous options, and all of them can help you become a strong contributor to many different businesses and organizations.

With these degrees, you can also select different concentrations with your communication degree or online bachelor’s degree in marketing. For example, you can find communication degrees with concentrations on ethical leadership, health communication, intercultural communication, and rhetoric.

Perhaps more than any other category, there is a huge variety of courses within these degrees. In most marketing degrees, however, you can expect classes that include marketing strategies, consumer behavior, marketing communication, and international marketing, among many other subjects. Most marketing degrees are part of an institution’s school of business, so classes like business law, macroeconomics, and management can also be expected.

Communication degrees are usually more theoretical, and may be offered by a college’s school or liberal arts as opposed to the business school. In these programs, classes can include group communication, interpersonal communication, and communication theories.

Potential Careers after an Online Bachelor’s Degree in Marketing

Marketing Manager

  • Salary: $141,490
  • Education: Bachelor’s degree
  • Experience: Some experience required

A marketing manager sets the tempo for a company or organization’s marketing efforts. They are fundamental in the planning and execution of advertising campaigns, and they will work with a variety of department head to discuss topics that relate to a company’s marketing. These issues can include budgets, contracts, future goals, and promotional efforts.

To work as a marketing manager, you need a deep understanding of the industry as a whole. This usually starts with the right degree, such as an online bachelor’s degree in marketing. However, once you complete your degree, you’ll likely need roughly five years of experience before companies will consider hiring you for their marketing leadership roles.

Public Relations Managers

  • Salary: $118,430
  • Education: Bachelor’s degree
  • Experience: Over five years

Businesses and non-profit organizations need a positive public image. It’s the job of a public relations manager to develop and maintain this public image. Specific duties may include developing the corporate identity, designing appropriate responses to issues, writing press re-leases, and assigning specific roles within a public relations department.

There will be an increased need to create a positive public images in the future, so this career is expected to grow by 13% between 2020 and 2030. The increased visibility of companies and organizations will require high-quality public relations managers to maintain a strong image among the public, and by 2030 it’s expected that there will be over 100,000 public relations managers in the United States.

Certifications & Licensing Requirements

Government-mandated licensing is rarely required for marketing or communication careers. For example, you won’t need a state license to work as a marketing manager.

However, certification can improve your career regardless of your specific job. Public relations managers can become certified by the Public Relations Society of America, which offers a variety of potential certificates that focus on detailed aspects of PR.

Above all, you’ll need experience. Virtually every management job in any industry requires firsthand experience; if you want to be a baseball manager, you need some experience playing or coaching baseball. The same goes for marketing and communication management, which is often the goal for people who complete business degrees. You can expect to work for about five years after completing your online bachelor’s degree in marketing before you are a serious candidate for most marketing-management positions.