List of Accredited Online Degrees

The dynamic industry of business cannot be summed up into one definition. Business is comprised of a multitude of elements that all contribute to the success of an organization. One of the most impactful elements of conducting business is marketing. Marketing is the science behind learning, creating, satisfying and evolving new customers, clients, patrons and audiences. Business would not be business if the prime source of revenue disappeared. Marketers devise critical avenues to not only keep the clients already earned, but to constantly evolve to ensure a constant flow of new customers.

Students with a marketing degree will be able to enter into a variety of potential career positions. The positions include the primary concepts of Advertising, Marketing and Public Relations. The three concepts comprise a huge portion of revenue, sales and customer acquisition for successful organizations lengthy life among the competitive target market. A target market is the specific audience a marketer is trying to reach. Business’ use a combination of the elements to inform, keep and position a brand as the most desirable. A brief explanation of each element is:

Advertising: Advertising is a form of communication used to encourage, persuade, or manipulate an audience to continue or take some new action. The ads can be viewed through various traditional media; including newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Example: Budweiser Beer logos on banners and cars, as well as the beer being served at the Daytona 500 Race.

Marketing: As a whole, is the systematic planning, implementation and control of business activities intended to bring together buyers and sellers for the mutually beneficial exchange of products. Marketing is the science of choosing target markets, as well as understanding consumer buying behavior and providing superior customer value. The 7 “P’s” of marketing apply to the results from data and research. They include: Product, Promotion, Price, Place, Process, Positioning and People.
Example: What is the demographic of the Daytona 500? How old is the audience? Where do they shop? Where do they live? Who is the favorite racecar driver? Each answer will give marketers an idea of what products to promote and which celebrities to work with when advertising the race.

Public Relations: Also known as (PR) is the practice of managing the flow of information between an individual or an organization and the public. The use of marketing is not always favorable, and sometimes organizations are not able to control the negative information or outcomes of a specific product being seen by the public. The aim of public relations is to persuade the public, partners, and employees, maintain a certain point of view. Consider PR to be a little bit of damage control in case of clouded judgment or miscalculated result.
Example: The BP oil spill caused an innumerable amount of damage to the Louisiana and Texas beaches. Courts concluded it was BP’s fault for negligence on ocean pipelines, therefore causing an uprising against big oil companies. BP has since paid for all the restoration, clean up and recovery of animals injured.

 

List of Accredited Online Degrees

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B.A. in Advertising and Public Relations with an Emphasis in Advertising Design

In the world of marketing and advertising design, creative specialists are needed to communicate messages with integrity. These individuals are in demand, and have a variety of career options and ...

  • Sector of Institution:
    Private, for-profit, 4-year or above
  • Religious Affiliation:

    Interdenominational

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

B.S. in Marketing

Grand Canyon University’s Bachelor of Science in Marketing program addresses the areas of servant leadership, innovation, entrepreneurial spirit, and business skills in order to develop the ...

  • Sector of Institution:
    Private, for-profit, 4-year or above
  • Religious Affiliation:

    Interdenominational

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

B.S. Marketing Management

The Bachelor of Science in Marketing Management program from Western Governors University equips students with the knowledge of essential marketing principles such as strategic marketing, product ...

  • Sector of Institution:
    Private, not-for-profit, 4-year or above
  • Religious Affiliation:
  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    8
  • Credit Type:
    Per Term

Internet Marketing Master of Science Degree

In this program, students use practical applications and advanced techniques to master search engine optimization, online branding, social networks, and more.  Course Highlights: ...

  • Sector of Institution:
    Private, for-profit, 4-year or above
  • Religious Affiliation:

    N/A

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    37
  • Credit Type:
    Per Semester Credit

Internet Marketing Graduate Certificate

In this program, students use practical applications and advanced techniques to master search engine optimization, online branding, social networks, and more.  Course Highlights: ...

  • Sector of Institution:
    Private, for-profit, 4-year or above
  • Religious Affiliation:

    N/A

  • Degree Level:
    Certificate
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    12
  • Credit Type:
    Per Semester Credit

Bachelor of Science in Business Administration / Strategic Marketing Management

Liberty University offers a Bachelor of Science in Business Administration: Strategic Marketing Management to students interested in this particular sector of the business field. Strategic marketi...

  • Sector of Institution:
    Private, not-for-profit, 4-year or above
  • Religious Affiliation:

    Christian

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:

Master of Science in Marketing / Digital Marketing and Advertising

The Master of Science in Marketing with a concentration in Digital Marketing and Advertising program at Liberty University is designed to prepare students for creating and implementing strategic d...

  • Sector of Institution:
    Private, not-for-profit, 4-year or above
  • Religious Affiliation:

    Christian

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    36
  • Credit Type:

Master of Science in Marketing / Project Management

The Master of Science in Marketing with an emphasis in Project Management Degree program at Liberty University is designed for current or prospective marketing professionals that wish to gain some...

  • Sector of Institution:
    Private, not-for-profit, 4-year or above
  • Religious Affiliation:

    Christian

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    36
  • Credit Type:

Master of Science in Marketing / Public Relations

The Master of Science in Marketing with an emphasis in Public Relations Degree program offered by Liberty University is designed to prepare students from a variety of backgrounds for advancing or ...

  • Sector of Institution:
    Private, not-for-profit, 4-year or above
  • Religious Affiliation:

    Christian

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    36
  • Credit Type:

Doctor of Business Administration / Marketing

Liberty University, located in Lynchburg, Virginia, offers a Doctor of Business Administration with a concentration in Marketing for professionals interested in furthering their knowledge of the b...

  • Sector of Institution:
    Private, not-for-profit, 4-year or above
  • Religious Affiliation:

    Christian

  • Degree Level:
    Doctorate
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    0
  • Credit Type:

BA Public Relations and Marketing

The BA Public Relations and Marketing at Ashford University is a program that encourages students to explore the many different aspects of these subjects in order to understand the applicatio...

  • Sector of Institution:
    Private, for-profit, 4-year or above
  • Religious Affiliation:
  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

BA Public Relations and Marketing International Management Specialization

Those who are interested in pursuing a Bachelor of Arts in Public Relations and Marketing with a focus in International Management may wish to consider Ashford University’s program. While ea...

  • Sector of Institution:
    Private, for-profit, 4-year or above
  • Religious Affiliation:
  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

BA Public Relations and Marketing Information Systems Specialization

Students who are interested in pursuing a Bachelor of Arts in Public Relations and Marketing with a focus in Information Systems may wish to consider Ashford University’s program. While earn...

  • Sector of Institution:
    Private, for-profit, 4-year or above
  • Religious Affiliation:
  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

BA Public Relations and Marketing Project Management Specialization

Students who are interested in pursuing a Bachelor of Arts in Public Relations and Marketing with a focus in Project Management may wish to consider Ashford University’s program. While earni...

  • Sector of Institution:
    Private, for-profit, 4-year or above
  • Religious Affiliation:
  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

Bachelor of Arts in Service Management / Retail Management

The Bachelor of Arts in Service Management prepares you to manage a service enterprise, whether in a non-profit organization or in the hospitality, restaurant, or retail industries. This degree de...

  • Sector of Institution:
    Private, for-profit, 4-year or above
  • Religious Affiliation:
  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

Associate of Applied Science in Business Administration / Sales

Consider the sales concentration if your desired position requires you to generate interest in merchandise from wholesale and retail buyers and purchasing agents, and address clients’ questi...

  • Sector of Institution:
    Private, for-profit, 4-year or above
  • Religious Affiliation:

    None

  • Degree Level:
    Associate
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    90
  • Credit Type:
    Per Quarter Credit

Bachelor of Science in Business Administration / Marketing

If you would like to pursue employment or career advancement in firms that emphasize the sale and marketing of products and services to consumers, businesses, and industries, consider this concent...

  • Sector of Institution:
    Private, for-profit, 4-year or above
  • Religious Affiliation:

    None

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    180
  • Credit Type:
    Per Quarter Credit

Bachelor of Science in Business Administration / New Media/Internet Marketing

Choose the new media/Internet marketing concentration if you are interested in studying digital media marketing including social networking, search engine and email marketing, digital customer dat...

  • Sector of Institution:
    Private, for-profit, 4-year or above
  • Religious Affiliation:

    None

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    180
  • Credit Type:
    Per Quarter Credit

Bachelor of Science in Business Administration / Marketing

Post University offers a B.S. in Business Administration/Marketing Degree that is well suited for students who wish to enhance their specialized skills in marketing and gain valuable information i...

  • Sector of Institution:
    4-year, Private for-profit
  • Religious Affiliation:

    None

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:

Bachelor of Science in Marketing

Post University offers a Bachelor of Science in Marketing Degree that is well suited for students who wish to enhance their knowledge in marketing and contribute this learned information to busine...

  • Sector of Institution:
    4-year, Private for-profit
  • Religious Affiliation:

    None

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:

Bachelor of Science in Marketing degree program with a concentration in Sales Management

Post University offers a Bachelor of Science in Marketing Degree with a concentration in Sales Management that is well suited for students who wish to enhance their knowledge in marketing and gain...

  • Sector of Institution:
    4-year, Private for-profit
  • Religious Affiliation:

    None

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:

Bachelor of Science in Marketing degree program with a concentration in International Marketing

Post University offers a Bachelor of Science in Marketing Degree with a concentration in International Marketing that is well suited for students who wish to enhance their knowledge in marketing a...

  • Sector of Institution:
    4-year, Private for-profit
  • Religious Affiliation:

    None

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:

Marketing Graduate Certificate

Post University offers a Marketing Graduate Certificate that is well suited for students who wish to enhance their knowledge in marketing that may be used within various businesses and organizatio...

  • Sector of Institution:
    4-year, Private for-profit
  • Religious Affiliation:

    None

  • Degree Level:
    Certificate
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    12
  • Credit Type:

Bachelor of Science in Marketing

...

  • Sector of Institution:
    4-year, Private not-for-profit
  • Religious Affiliation:

    Roman Catholic

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    128
  • Credit Type:
    Semester Credit

Bachelor of Science in Marketing

Utilize multiple marketing channels, including electronic and integrated mediums, to develop effective marketing and communications strategies in today’s global economy....

  • Sector of Institution:
    4-year, Public
  • Religious Affiliation:

    None

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per semester credit

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