Program Details
WGU’s master’s degree in marketing offers two specialized tracks. The digital marketing track prepares creative marketers to develop and execute campaigns through social media, email, digital ads, and other types of content marketing. The marketing analytics track prepares technical marketers to analyze and improve SEO, e-commerce, and marketing strategy. Both tracks include built-in industry certifications from Google and HubSpot that will equip students for many in-demand marketing roles in management positions. Such positions include brand manager, social media manager, project manager, and more.
WGU offers low, flat-rate tuition for master’s degrees. Online programs allow for unparalleled flexibility, so students can complete coursework whenever and wherever works best for their schedules. Students also benefit from our competency-based learning model, which makes it possible for them to potentially graduate faster by completing courses as quickly as they can prove mastery of the required material. Additionally, Faculty Mentors work one-on-one with WGU students, providing dedicated coaching, guidance, and support from enrollment through graduation.
Learning Pace
Institution-PacedLearning Schedule
Asynchronous% Online
100% OnlineProgram Accreditation & Licensing
Accreditation Council for Business Schools and Programs (ACBSP)
School Accreditation & Licensing
Western Governors University is accredited by:
Northwest Commission on Colleges and Universities (NWCCU)
Western Governors University is the only university to have received simultaneous accreditation by four regional accrediting commissions. Currently, WGU’s “home” accrediting commission is the Northwest Commission on Colleges and Universities, the same organization that accredits such leading institutions as the University of Washington, University of Oregon, University of Utah, Brigham Young University, and other public and private colleges.
Program Requirements & Restrictions
Minimum Education
Bachelor DegreeApplication Requirements
Official College Transcript(s)
Restricted States
California