Find out more about Doctor of Business Administration / Strategic Media & Digital Content

Program Details

Liberty University’s 100% online Doctor of Business Administration in Strategic Media and Digital Content degree is designed to equip students to lead in the highest levels of the corporate digital marketing arena. Through this program, students will strengthen their strategic communication and leadership skills while gaining advanced expertise in making and directing marketing strategies that use the newest media and technology available. In addition to these concepts, students will gain an advanced understanding of the business theories and practices for strategic allocation of financial resources, organizational structure, supply chain management, human resource development, and strategic thinking. With advanced research through the practical dissertation, students will tackle a business problem in their field in a unique way that demonstrates their mastery of the field’s toughest challenges. Students who are currently in the business field and want to increase their opportunities or gain advanced skills to meet new challenges in business will benefit from the flexible, 100% online structure of the DBA in Strategic Media and Digital Content. Graduates of this degree will be well-equipped to pursue the highest levels of business leadership in industries which require both an in-depth understanding of organization and management as well as specialized expertise in digital marketing strategy. With this degree, students may pursue roles as account executives, brand managers, digital marketing managers, marketing directors, product development directors, and other executive roles. Students will also be qualified for university professorship with this doctoral degree.

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