Find out more about Graduate Certificate in Strategic Marketing

Program Details

Explore the most current practices in digital, social media, and traditional marketing with a graduate-level Strategic Marketing Certificate from the University of Minnesota’s Carlson School of Management. Study fully online or through a combination of online and in-person courses with expert faculty and earn your credential in as few as 12 months. 

The curriculum covers strategic decisions, providing you with a better understanding of marketing techniques used in business today. Students learn marketing concepts and skills in strategy development. They also dive deeper into subject areas, such as pricing, brand, buyer behavior, channels of marketing, data analysis in marketing, and international practices in marketing.

In the program, you’ll be eligible for a meeting with our career coaches to plan your next steps. With our extensive alumni network of nearly 60,000 across more than 100 countries, you’ll have the opportunity to make incredible connections at the University of Minnesota no matter how or where you choose to study.

Upon graduation, you can use your new knowledge to excel or advance in your current role or apply up the certificate credits to either our Online MBA program or Part-Time MBA program. 

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