Grand Canyon University’s Doctor of Business Administration (DBA) with an Emphasis in Marketing program focuses on integrating the history, philosophy and theories of marketing, assessing the influence of digital technologies, evaluating data-driven marketing management strategies and analyzing the complexities of global marketing. This program utilizes qualitative methodology and prepares students to create and manage data-driven marketing in a variety of industries with the intent to secure competitive advantages.
Through GCU’s qualitative DBA with an Emphasis in Marketing online or evening program, students will learn to employ qualitative methodology to design, as well as collect and analyze information in alignment with conducting a scholarly dissertation. Students will do this by creating a sampling plan, designing and field testing research tools, collecting data and conducting a deep analysis of the data using a systematic approach. This differs from GCU’s quantitative DBA with an Emphasis in Marketing, which focuses on examining and analyzing events by interpreting numeric data. Students enrolled in both of these programs are required to draft a written dissertation detailing their findings.
Grand Canyon University © 2020– All Rights Reserved. For the most up-to-date information about admission requirements, tuition, scholarships and more, visit gcu.edu. Please note, not all GCU programs are available in all states and in all learning modalities. Program availability is contingent on student enrollment. GCU, while reserving its lawful rights in light of its Christian mission, is committed to maintaining an academic environment that is free from unlawful discrimination. Further detail on GCU’s Non-Discrimination policies can be found at gcu.edu/titleIX.
Students must participate in two or three five-day residency experiences on campus.
- Master's degree
- College transcripts
- GPA of 3.0 or higher
School Accreditation Statement
Higher Learning Commission