Doctor of Business Administration / Marketing – Qualitative Research
Grand Canyon University

Program Details

Grand Canyon University’s Doctor of Business Administration (DBA) with an Emphasis in Marketing program focuses on integrating the history, philosophy and theories of marketing, assessing the influence of digital technologies, evaluating data-driven marketing management strategies and analyzing the complexities of global marketing. This program utilizes qualitative methodology and prepares students to create and manage data-driven marketing in a variety of industries with the intent to secure competitive advantages.

Through GCU’s qualitative DBA with an Emphasis in Marketing online or evening program, students will learn to employ qualitative methodology to design, as well as collect and analyze information in alignment with conducting a scholarly dissertation. Students will do this by creating a sampling plan, designing and field testing research tools, collecting data and conducting a deep analysis of the data using a systematic approach. This differs from GCU’s quantitative DBA with an Emphasis in Marketing, which focuses on examining and analyzing events by interpreting numeric data. Students enrolled in both of these programs are required to draft a written dissertation detailing their findings.

% Online

Mostly Online

School Accreditation & Licensing

Grand Canyon University is accredited by:

Higher Learning Commission (HLC)

Grand Canyon University is accredited by the Higher Learning Commission (, an institutional accreditation agency recognized by the U.S. Department of Education.

Program Requirements & Restrictions

Minimum Education

Master Degree

Recommended GPA

3.0 or above (4.0 scale)

Application Requirements

Official College Transcript(s)

Additional Info

  • Students must attend two or three five-day residencies on campus during this program.