Doctor of Business Administration / Marketing – Quantitative Research
Grand Canyon University

Program Details

Forward-thinking business leaders and executives understand the importance of applying data driven marketing strategies to achieve business growth objectives. Grand Canyon University’s DBA with an Emphasis in Marketing program blends theory with practical application so executives and those in leadership roles can advance their company’s competitive edge in the marketplace.

Offered by the College of Doctoral Studies, the DBA with an Emphasis in Marketing is designed for current and aspiring business leaders within profit and nonprofit industry sectors. It is expected that program applicants hold a master’s degree in business or a related field and have a certain amount of business experience.

Learners benefit from the scaffolded curriculum with its embedded research skills, the integrated dissertation process with systematic feedback and the values-based transparent curriculum. The DBA with an Emphasis in Marketing program features a multi-year programmatic business case to enable learners to apply their current knowledge of business theories within a real-world scenario.

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School Accreditation & Licensing

Grand Canyon University is accredited by:

Higher Learning Commission (HLC)

Grand Canyon University is accredited by the Higher Learning Commission (, an institutional accreditation agency recognized by the U.S. Department of Education.

Program Requirements & Restrictions

Minimum Education

Master Degree

Recommended GPA

3.0 or above (4.0 scale)

Application Requirements

Official College Transcript(s)

Additional Info

  • Students must attend two or three five-day residencies on campus during this program.