Doctor of Business Administration / Marketing – Quantitative Research
Grand Canyon University

Program Details

Forward-thinking business leaders and executives understand the importance of applying data driven marketing strategies to achieve business growth objectives. Grand Canyon University’s DBA with an Emphasis in Marketing program blends theory with practical application so executives and those in leadership roles can advance their company’s competitive edge in the marketplace.

Offered by the College of Doctoral Studies, the DBA with an Emphasis in Marketing is designed for current and aspiring business leaders within profit and nonprofit industry sectors. It is expected that program applicants hold a master’s degree in business or a related field and have a certain amount of business experience.

Learners benefit from the scaffolded curriculum with its embedded research skills, the integrated dissertation process with systematic feedback and the values-based transparent curriculum. The DBA with an Emphasis in Marketing program features a multi-year programmatic business case to enable learners to apply their current knowledge of business theories within a real-world scenario.

Grand Canyon University © 2020– All Rights Reserved. For the most up-to-date information about admission requirements, tuition, scholarships and more, visit gcu.edu. Please note, not all GCU programs are available in all states and in all learning modalities. Program availability is contingent on student enrollment. GCU, while reserving its lawful rights in light of its Christian mission, is committed to maintaining an academic environment that is free from unlawful discrimination. Further detail on GCU’s Non-Discrimination policies can be found at gcu.edu/titleIX

Requirements

Students must participate in two or three five-day residency experiences on campus. 

  • Master's degree
  • College transcripts
  • GPA of 3.0 or higher

School Accreditation Statement

Higher Learning Commission

https://www.gcu.edu/academics/academic-policies.php