Bay Path University’s online Certificate in Digital Marketing Management helps you develop modern communication strategies for your business or organization. Graduates can use their skills to play an important role in reaching and influencing customer and client decisions.
Students will gain knowledge and skills in areas including content marketing, email marketing, social media marketing, and mobile marketing. Courses explore ways to effectively develop, execute, and monitor comprehensive digital marketing strategies.
Graduates will be skilled in:
- Developing effective social media campaigns
- Managing digital media tools and applications
- Assessing and managing online branding issues
- Performing effective online marketing research
- Applying analytics to measure success and inform strategy
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Program Requirements & Restrictions
Minimum EducationHigh School or Equivalent
Recommended GPA2.0 or above (4.0 scale)
Admission TestsProof of English Language Proficiency (International Students)
Official High School Transcript/GED Score, Official College Transcript(s), Interview