Find out more about Certificate in Digital Marketing Management

Program Details

Bay Path University’s online Certificate in Digital Marketing Management helps you develop modern communication strategies for your business or organization. Graduates can use their skills to play an important role in reaching and influencing customer and client decisions. 

Students will gain knowledge and skills in areas including content marketing, email marketing, social media marketing, and mobile marketing. Courses explore ways to effectively develop, execute, and monitor comprehensive digital marketing strategies. 

Graduates will be skilled in:

• Developing effective social media campaigns
• Managing digital media tools and applications
• Assessing and managing online branding issues
• Performing effective online marketing research
• Applying analytics to measure success and inform strategy

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