Find out more about Bachelor of Science in Business Administration / Marketing

Program Details

The Bachelor of Science in Business Administration online degree program from Campbellsville University provides the skills necessary to assume greater responsibility in the workplace and be better prepared for leadership roles higher up the corporate ladder. An emphasis in Marketing allows students to learn integral marketing concepts, such as understanding your audience and creating compelling messaging.

This online Marketing degree provides the skills and knowledge that students will need for a wide variety of career opportunities. In addition to expanded career opportunities, graduates will be well prepared for furthering their education in an MBA or similar graduate-level program.

Marketing students will learn about topics in:

• Consumer behavior
• Sales management
• Marketing research
• Business ethics
• Business communication

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