Find out more about Bachelor of Business Administration / Marketing

Program Details

The online BBA in Marketing from Brenau University focuses on customer needs and how to turn them into profitable business opportunities. Core courses cover a variety of areas in Business Administration, while concentration classes give you a specialized Marketing skill set.

Students gain insights into detecting needs, choosing target markets, and designing an innovative product or service. Courses explore ways to successfully position your ideas in the marketplace and develop a persuasive marketing plan.

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