Find out more about Master of Business Administration / Marketing

Program Details

Montclair State’s online MBA with a concentration in Marketing covers the concepts and strategies marketers can use to optimize a company’s performance and gain a competitive advantage. Students will learn how to face challenges in an increasingly specialized and global marketplace.

This online Marketing degree covers key MBA topics in addition to courses in traditional and digital marketing. Classes discuss how to determine the optimal marketing mix for any given audience, product, or industry. Students will understand digital marketing tactics, international perspectives, and targeting messaging.

A few of the topics covered in this program include:

• Digital customer experience management
• Integrated digital advertising
• New product development
• Delivering service excellence
• Sales management

Learning Pace

Learning Schedule

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