Find out more about Master of Science in Marketing / Social Media Management

Program Details

Liberty University’s 100% online Master of Science in Marketing – Social Media Management equips students will skills they need to build robust social media marketing plans and connect to their audience. Through engagement strategies, relationship-building communication, and practical assessment methods, students learn how to use social media platforms to improve an organization’s outreach efforts. This program is designed for students who have previous business education or experience and want to develop new, specialized skills in social media management. Students in this program will learn how to build integrated marketing communication campaigns to promote products and services, how to develop brands, and how to use disruptive marketing strategies to increase engagement with customers. These skills will apply to nearly any industry and provide new opportunities for graduates in the marketing industry. Graduates of the MS in Marketing – Social Media Management can be well-prepared for roles as community relations managers, digital marketing managers, media coordinators, and social media managers.

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