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Social Media Marketing Degree Online – The Top Programs

social media marketing degree online

A social media marketing degree online is the best way to find a career as a social media specialist. Because social networking has long been a part of work and lifestyle, it has also become much more important for finding new jobs and growing businesses. As a result, companies want to take advantage of social media’s large followings. Marketing experts are the professionals who help industries with social media initiatives.

Are you seeking a job that allows you to showcase your ingenuity while utilizing your social media skills? If your answer is yes, then obtaining a social media marketing degree online will be beneficial. In short, a social media marketing degree will help you advance in your profession because it is an in-demand and vital job for most enterprises.

By obtaining a social media marketing degree online, students can position themselves to explore positions with a great salary. The BLS reported an average of $135,030 as of May 2021.

Do you find yourself browsing Instagram, Twitter, and Facebook daily? Do you regularly publish pictures or reviews of products online? It’s time you turn your hobby into a career by earning a degree! This detailed article will cover the top social media marketing degrees online. Then all you need to do is enroll and get started!

Social Media Marketing Explained

Social media marketing is a technique that utilizes social networking to sell a company’s services or products. Businesses connect with their existing customers and new audiences through the use of social media. Companies also distribute various information to their audience to build a network and increase brand awareness.

What is a Social Media Degree?

To begin with, information is created and shared using social media. Accordingly, the deeper and richer the content, the more engagement and followers a business gains. Thus, a social media degree will teach students how to assess market demands and devise innovative communications tactics. These studies also equip learners with the ability to design, write, and produce creative posts that engage the target audience. In addition, companies of all sizes need personnel with the evolving digital expertise that a social media degree provides.

Social media majors emphasize the efficient use of digital channels in promotional and marketing initiatives. Students integrate practical approaches to creating engaging social media postings within the social media curriculum. Students also must remember the requirement to adhere to a brand’s identity and theme requirements.

Jobs You Can Get With A Social Media Marketing Degree Online

Social Media Consultant/Specialist

A social media consultant is a media relations professional who maintains social media accounts for multiple organizations. These specialists are in charge of keeping up with the latest social media trends. They create and publish posts and other media content, such as videos, emoticons, and images, in addition to planning, designing, and uploading content.

Social media specialists spend time writing content for postings as well as gathering data for promotional activities. They also track how specific advertisements and posts perform across various social media channels. The objective of a social media consultant is to improve a company’s brand awareness. They promote a company’s products and services through efficient marketing techniques and communicate with existing and new brand followers.

According to the Bureau of Labor Statistics, the median annual salary of a social media specialist was $56,770 in May 2021.

Content Creator/Strategist

Content is an integral aspect of social networks. When individuals browse a social media feed, unique content keeps them more engaged. However, depending on the niche, curated content differs. For instance, a fast-food company will almost certainly have photographs of people eating a particular food. In contrast, a college basketball club will undoubtedly have videos of their athletes exercising or spectators rejoicing.

The engaging nature of social media content is dependent on the creative abilities of a social media content creator. They are responsible for writing audience-engaging content to encourage brand loyalty amongst the company’s clients or customers. A great content developer can pique their audience’s interest and drive traffic to their employers’ websites.

The median salary for a content creator was $43,348 per annum in May 2022, according to PayScale.

Social Media Manager

The social media manager creates and manages overall marketing campaign strategies for a company. They oversee the activities of social media specialists and content creators within an organization. Social media managers ensure that all postings are correctly written, adhere to company rules, and are in a suitable language and tone.

These professionals also work closely with top-level executives or a company’s customers to review progress, goals, and plans. In addition, they monitor the outcomes of social media activities to evaluate their effectiveness and make necessary changes. Social media managers earn an average of $52,883, according to PayScale.

Best Degree For Social Media Marketing

The job industry for social media marketing is evolving quickly, and the skill gap for new self-taught expert types is shrinking. While students can learn several digital marketing abilities through self-study, most employers prefer social media marketing professionals with bachelor’s degrees in a related field. The most common degrees, for example, include journalism, marketing, public relations, business administration, communications, English, or art/graphic design. Earning a marketing-related degree helps a candidate stand out, allowing them to move up the ranks in the industry.

What Certification Is Best For Social Media Marketing?

As new technologies emerge, the competencies required for social media marketers are evolving rapidly. As such, candidates with proven experience and social media marketing certifications stand a high chance of being highly prioritized by recruiters. Below are the lists of industry-recognized certifications for social media marketers.

1. Social Media Marketing Professional Certificate by META

The Coursera-hosted Social Media Marketing Professional Certificate covers the abilities required for employment in the social marketing sector. Participants also learn the soft skills helpful in this field of work. Indeed this course will teach students how to use social media for business purposes, utilize product conversion strategies in digital marketing, and establish a company’s online presence. The American Council on Education (ACE) has successfully evaluated the Social Media Marketing Professional Certificate by META for college credit.

2. Certified Marketing Cloud Social Specialist by Salesforce

Salesforce is among the most widely utilized marketing management and integration solutions. Therefore the platform offers complete social media certifications for professionals who want to improve their social media expertise and skills. To earn this certification, students must pass an exam by thoroughly understanding social media marketing planning and implementing it using Salesforce.

3. Social Marketing Certification by Hootsuite

Hootsuite is an advanced social media management software for businesses. The company provides top-notch social media marketing coaching for digital marketers of all kinds. Meanwhile, it offers certifications to learners in digital and social media marketing ranging from beginner to intermediate. Indeed the goal is to assist marketers in developing essential social media marketing skills.

The Social Media Marketing Certification from Hootsuite is a 60-question online certification that assesses a student’s understanding of social media marketing. Furthermore, to guarantee that a candidate passes the exam the first time, the company suggests taking its free introductory online courses.

4. Social Media Certification by Boot Camp Digital

Boot Camp Digital provides online training in digital marketing and social media. It boasts institutional clients like NASA and Nike, to name a few. In short, the certification provides over 70 hours of online studies on effective marketing techniques, such as running promotional campaigns on different social media channels.

Further, a unique feature of this program is weekly one-on-one sessions with a trainer. Participants can ask questions about their company or industry or seek help with a complex topic. Upon completing the training program, graduates earn a career endorsement on LinkedIn and an industry-leading certification.

How Long Does It Take to Get a Social Media Marketing Degree Online?

Individuals interested in social media marketing degrees can select from various specializations. Students can specialize in web design, content development, or product promotion while obtaining an associate’s degree in digital marketing, which generally takes two years to complete.

Students can earn a bachelor’s degree in social media marketing on campus or online. To this end, the average time required to complete an online social media marketing degree is three to four years. However, some institutions offer accelerated programs in this field that allow students to graduate sooner.

Top 10 Social Media Marketing Degrees Online

1. Champlain College

Degree Offered: Bachelor of Science in Marketing and Communication
Accreditation: New England Commission of Higher Education

Champlain College’s online Bachelor of Science in Marketing and Communication degree suits the busy nature of self-employed individuals. Hence, coursework prepares candidates for the job market by providing essential content strategy, digital marketing, and creative and critical thinking skills. Also, candidates must choose between two areas of focus: content strategy and digital marketing.

Champlain’s online bachelor’s degree prepares students for fast-growing positions in communications and marketing, such as brand management, digital marketing, advertising, and public relations. The coursework for this program includes:

  • Integrated Marketing Communication
  • Conceptual Development and Creativity
  • Introduction to Digital Marketing
  • Business Innovation
  • Foundations of Project Management
  • Intro to Video Storytelling
  • Principles of Marketing

In summary, students will graduate with certifications in digital marketing from Hubspot Inbound, Google Ads, and Google Analytics. Graduates will also possess in-demand soft skills such as problem-solving and leadership skills, qualities beneficial throughout a student’s career path.

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2. Grand Canyon University

Degree Offered: Bachelor of Arts in Social Media
Accreditation: Higher Learning Commission

Grand Canyon University provides an online Bachelor of Arts degree in Social Media. The curriculum focuses on building the practical and technical skills required to plan and generate social media content. In addition, it explains how to meet commercial objectives. Also, candidates will be taught how to write, design, and produce engaging content.

Coursework teaches digital media design from concept to production. Students will also learn target audience definition and strategic planning. Subsequently, graduates know how to promote a brand. They can drive engagement, implement efficient SEO techniques, and use high-tech data virtualization and reporting tools to evaluate the findings.

To obtain this degree, all students must pass the following courses:

  • Production methods
  • Social media data analytics
  • Video and photography for social media
  • Multimedia journalism
  • Advertising copywriting
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3. Point University

Degree Offered: Bachelor of Science in Social Media Marketing
Accreditation: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)

Point University has an online BS in Social Media Marketing. It provides training on identifying, optimizing, analyzing, and developing successful campaigns. The curriculum covers social media marketing tactics. It also provides students with the tools they need to create compelling social media marketing campaigns.

Students might also be interested in Point’s 100% online Certificate in Social Media Marketing. Similarly, the comprehensive curriculum lays the groundwork for the critical components of a business with a focus on using social media strategies. Coursework in this program includes:

  • Media Strategy and Foundation
  • Content Marketing and Blogging
  • Mobile and Video Marketing
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4. Fitchburg State University

Degree Offered: Master of Science in Applied Communication / Social Media
Accreditation: New England Commission of Higher Education (NECHE)

Fitchburg State University provides an online MS in Applied Communication with a concentration in Social Media. Accordingly, the program prepares candidates for various career paths in communication fields. For example, industry, government, nonprofit, health services, and business. The accelerated, 100% online curriculum meets career training and academic goals. Similarly, it aligns with careers requiring a master’s degree in media studies, communication, and other relevant disciplines.

In this case, students will learn how to:

  • Design and manage social media content
  • Execute a social media campaign
  • Apply social media practice and theories
  • Analyze and collect research data, and contextualize all research findings
  • Design, monitor, manage, revise, and evaluate social media campaigns and content
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5. Bellevue College

Degree Offered: Bachelor of Applied Science in Digital Marketing
Accreditation: Northwest Commission on Colleges and Universities (NWCCU)

Bellevue College provides an online Bachelor of Applied Science degree in Digital Marketing. This degree focuses on the digital aspect of the marketing profession and equips candidates with hands-on experience. In conclusion, graduates have cutting-edge skills required in search engine optimization, online video, display advertising, digital analytics, and mobile marketing.

The detailed coursework covers broad topics such as:

  • Advertising
  • International Marketing
  • Mobile Marketing Strategy
  • Analytics and Measurement
  • Television and Film Marketing
  • Digital Marketing Platforms
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6. Johnson and Wales University

Degree Offered: Bachelor of Science in Digital Marketing and Social Media
Accreditation: New England Commission of Higher Education (NECHE)

Johnson and Wales University also offers an online bachelor’s in digital marketing and social media. Likewise, the curriculum prepares students to create robust digital marketing strategies, such as digital advertising, SEO, and content marketing. Students will learn to analyze advanced data and generate the online solutions required for success.

The major coursework includes data-driven marketing, marketing analytics, SEO marketing, digital media planning, and social media marketing.

In conclusion, graduates will be able to:

  • Develop data-driven content management solutions for online marketing and social media initiatives
  • Evaluate the efficacy of digital marketing and social media strategies, and analyze and collect data
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7. Liberty University

Degree Offered: Bachelor of Science in Strategic Communication / Social Media Management
Accreditation: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)

Liberty University provides an online BS in Strategic Communication with a concentration in Social Media Management. The curriculum trains students to manage and develop social media strategies while instilling the essentials of video and audio creation.

Furthermore, award-winning and savvy professors with industry-based experience in various communication fields lead this program.

Do you want to know how to operate video and audio production equipment? Then this program is for you. The coursework covers topics such as:

  • Social Media Development
  • Mobile, Digital, Communication, and Social Strategies
  • Using the Digital and Social Future
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8. Lindenwood University

Degree Offered: Bachelor of Science in Digital Marketing
Accreditation: Higher Learning Commission

Lindenwood University offers an online Bachelor of Science degree in Digital Marketing. Similarly, it provides students with the skills to create content and optimize and analyze social media campaigns. During this program, students will gain a solid foundation in data analysis and information gathering techniques, real-world skills required to flourish as a digital content and social media strategist.

Lindenwood University allows students to study in a hybrid or online environment, integrating on-campus classes with online, face-to-face courses. Hybrid and online coursework includes demographics, digital content, content creation, personal branding, and contemporary audience analysis.

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9. Maryville University

Degree Offered: Bachelor of Science in Marketing
Accreditation: Higher Learning Commission

This online Bachelor of Science degree in Marketing is from Maryville University. The curriculum covers content management, data analytics, UX design, and search engine marketing.

In short, the marketing program focuses heavily on the rewarding aspect of content marketing. It gives students a foundation in the business’s financial, strategic, and operational side. In conclusion, the coursework covers topics such as:

  • Interactive and digital marketing
  • Product development
  • Business policies
  • Statistics
  • Consumer behavior
  • Managerial accounting
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10. Minnesota State University

Degree Offered: Bachelor of Science in Digital Media Management
Accreditation: Higher Learning Commission

Minnesota State University provides an online Bachelor of Science degree in Digital Media Management. In this case, students hone their technical skills and build a solid foundation in public relations, data analysis, and project and business management.

The digital media management degree also consists of an in-depth curriculum that offers students a wealth of knowledge vital to excel in almost any sector. In summary, this program meets the fast-growing need for seasoned professionals who can proffer solutions to the marketing needs of companies.

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FAQs Top Social Media Marketing Degree Online

Can I Learn Social Media Marketing Online?

Whether you are a novice or already know about this area, you can learn social media marketing online through a series of curated content on Youtube and other online learning platforms like Coursera, Lynda, etc. However, degrees and certifications from accredited universities are more prioritized by multinational corporations.

What is the difference between digital marketing and social media marketing?

Digital marketing is a broad term that covers a wide range of marketing operations. In contrast, social media marketing is a specific type of digital marketing focused on using social media platforms for marketing purposes.

What degree is needed for social media marketing?

A bachelor’s degree or master’s in public relations, marketing, journalism, or communication is often required when applying for positions in social media marketing.

What certification is best for social media marketing?

Some of the best social media marketing certifications include Google Ads Marketing Certificate, Facebook Blueprint Certifications, and PCM Digital Marketing Certificate.

Can I learn social media marketing online?

Yes, you can. There are many online learning platforms that offer social media courses.

How long does it take to get a social media marketing degree?

At the undergraduate level, it takes between three to four years to earn a social media marketing degree.

What is the difference between digital marketing and social media marketing?

Digital marketing encompasses all sorts of marketing approaches that a brand carries out digitally, both offline and online, to advertise its products or services. In contrast, social media marketing is a medium of digital marketing.

Next Steps for a Social Media Marketing Degree Online

Social media is here to stay, and many businesses take advantage of the opportunities in the social cyberspace. Thus, a bachelor’s degree in social media marketing is the right path to a lucrative career. Indeed, there’s no limit to the amount of financial return available to professionals in this field.

GetEducated.com offers numerous educational resources to help you learn more about online degree options and career opportunities. If an online degree in social media marketing is for you, then search our extensive database to choose the perfect accredited online program.

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