Social Media Marketing Degree Online – Bachelor’s Under $70,000

A social media marketing degree online equips you for a dynamic career in marketing! With the rise of social networking in personal and professional spheres, mastering the art of social media is essential. Especially for companies leveraging these platforms for business growth.

Of course, this online degree enhances your digital marketing skills. It also opens doors to jobs with high earning potential. Currently, in the marketing and promotions field, the average salary is $138,730 reported in May 2022.

Are you running into roadblocks in interviews when asked about your knowledge of TikTok, Pinterest, Facebook, Instagram, and Twitter? Are you eager to transform your social media skills into a rewarding career? Then exploring the top online programs is your first step. Specifically, the best bachelor’s degrees in social media marketing! Read on to find out more!

Article Navigation: Online Marketing Bachelor’s Degree Overview | Best Degree for Social Media Marketing | Top 5 Social Media Marketing Degree Online – Bachelor’s | Jobs with A Social Media Marketing Degree Online | Next Steps for a Social Media Marketing Degree Online

Online Marketing Bachelor’s Degree Overview

If you want to pursue digital marketing jobs but need a flexible, alternative pathway, consider a social media degree online. A bachelor’s degree, online or on-campus, generally spans 3 to 4 years of full-time study. However, online programs offer accelerated options or part-time schedules to accommodate working adults. The flexibility of online education allows students to complete their coursework 100% remotely. There may be in-person requirements, sometimes, but that depends on the program. You might consider also factors such as:

• Synchronous and asynchronous courses
• Faculty advisement
• Discussion groups
• Hybrid or blended courses

Also, you need to consider accreditation for online marketing degrees. Accredited programs hold a quality and recognition of the degree by employers and other institutions. Business students online should look for programs accredited by recognized bodies, such as:

• Accreditation Council for Business Schools and Programs (ACBSP)
• Association to Advance Collegiate Schools of Business (AACSB)

And institutions recognized by regional accrediting agencies, or national accrediting agencies. The cost of a bachelor’s social media marketing degree online varies. Overall, the average cost of an online bachelor’s in marketing is around $54,500. However, prices can range from as low as $18,575 at institutions like Stillman College to $138,380 at universities like Nova Southeastern University.

How Long Does It Take to Get a Social Media Marketing Degree Online?

Did you know that those with social media marketing degrees can select from various specializations? To name a few areas, students can specialize in web design, content development, and product promotion.

And they can do so while earning an Associate’s degree in Digital Marketing, which generally takes two years to complete. In contrast, students can earn a Bachelor’s degree in social media marketing in three to four years. However, some institutions offer accelerated programs in this field that allow students to graduate sooner.

Best Degree for Social Media Marketing

The job industry for social media marketing is evolving quickly, and the skill gap for new self-taught expert types is shrinking. While students can learn several digital marketing abilities through self-study, most employers prefer social media marketing professionals with bachelor’s degrees in a related field. The most common degrees, for example, include:

• Bachelor of Science in Marketing with a concentration in Social Media
• The Bachelor of Science in Digital Marketing with a Social Media focus
• Bachelor of Business Administration with a concentration in Social Media Marketing

Earning a marketing-related degree helps a candidate stand out, allowing them to move up the ranks in the industry.

Bachelor of Science in Marketing / Social Media Marketing

A Bachelor of Science in Social Media Marketing focuses specifically on the tools, techniques, and strategies used in the effective use of social media platforms for marketing purposes. It addresses the growing need for experts who can leverage social media to achieve business goals, making graduates more desirable in the job market. This social media degree online best benefits those who aspire to become specialists in:

• Social media
• Mastering content creation
• Audience engagement
• Campaign management

Bachelor of Science in Digital Marketing / Social Media

Next up, the Bachelor of Science in Digital Marketing with a focus on social media. This type of degree integrates core marketing concepts with a deep dive into digital marketing strategies. The online curriculum may span the following subjects:

• SEO
• Content marketing
• Data analytics
• Marketing tactics

The digital marketing BS suits students who want a well-rounded view of their field. With this type of social media online program, you can apply what you learn to more diverse platforms. For example:

• Product or content management
• Legal principles
• Brand awareness

Bachelor of Business Administration / Social Media Marketing

But what if your job is at the intersection of business and social media? In this case, check out the BBA with a focus in Social Media Marketing. This type of social media degree online blends business acumen and social media know-how.

If you’re interested in careers like business operations and strategic marketing, social media is a powerful tool. Knowing the ins and outs of this particular subject can make you a great candidate for jobs in:

• Big corporate settings
• Small business settings
• Entrepreneurship
• Research fields

Say you already have a knack for posting on your personal platforms. However, you want an office administration job. A BBA in Social Media Marketing can meet the growing needs of that field. There are also numerous other pathways, such as:

• Journalism
• Public Relations
• Communications
• Graphic Design
• Political Science
• Sociology

Top 5 Social Media Marketing Degree Online – Bachelor’s

Businesses must leverage online platforms to engage consumers, drive sales, and build brand loyalty. A bachelor’s degree in social media marketing online will help you leverage your qualifications. As it turns out, the best social media marketing courses online are accredited and cost-effective! The degrees on this list are between $38,500 and $64,900. Consider also that the cost in-state and out-of-state schools online may differ greatly!

1. Southern New Hampshire University

   Degree: Bachelor of Science in Marketing / Social Media Marketing
   Tuition (in-state & out-of-state): $38,550
   Accreditation: New England Commission of Higher Education (NECHE)

   SNHU’s curriculum dives deep into the world of social media marketing. The Bachelor of Science program blends theory with strategy, engaging students with innovative tactics. You’ll discover the essentials in areas such as:

   – Campaign development
   – Strategic planning
   – Social media tools

   As one of the best schools for social media marketing, SNHU equips students to effectively engage online communities. You’ll explore the top ways to extend brand messaging to new, untapped audiences for your company. Students will not only create engaging content but also to analyze data to inform marketing strategies. All this while adhering to legal and ethical marketing principles.

   The online marketing bachelor’s degree stands out for its practical approach. You can expect hands-on learning through internships or experiential learning courses. This real-world experience is crucial, adding marketability to your resume. With a focus on developing both strategic and creative skills, SNHU prepares students for a variety of roles in the marketing field, including:

   – Social Media Manager
   – Social Media Strategist
   – Online Community Manager
   – SEO Strategist

   The faculty brings a wealth of experience and insight. And students are well-prepared to enter the evolving social media marketing field.

   Find Out More:
   Bachelor of Science in Marketing / Social Media Marketing

    

2. Point University

   Degree: Bachelor of Science in Social Media Marketing
   Tuition (in-state & out-of-state): $51,200
   Accreditation: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)

   Point University also offers excellent social media marketing courses online. In fact, the online BS in Social Media Marketing goes beyond the basics. It is designed to prepare students for the dynamic challenges of marketing in the digital age. You’ll delve into the specific strategies, tools, and analysis techniques essential for success.

   Today’s industries need workers who can identify, optimize, analyze, and develop successful campaigns. The Point University curriculum encompasses a wide range of topics, including:

   – Media Strategy
   – Content Marketing and Blogging
   – Mobile and Video Marketing

   And that’s not all you’ll receive from this online education in social media marketing. In addition to specialized courses, students will gain a broad foundation in business disciplines. For example, digital media, advertising, market research, finance, and best practices. The social media bachelor’s degree equips students to employ critical thinking. You’ll be able to analyze and make decisions to assess and improve. This social media marketing program is great for careers in for-profit and non-profit businesses. Plus, with a bachelor’s you’ll have the foundation to pursue further studies, such as a master’s degree in marketing.

   Find Out More:
   Bachelor of Science in Social Media Marketing

    

3. Johnson & Wales University

   Degree: Bachelor of Science in Digital Marketing and Social Media
   Tuition (in-state & out-of-state): $59,400
   Accreditation: New England Commission of Higher Education (NECHE)

   Next, consider a degree in social media marketing at Johnson and Wales University! The online Bachelor of Science in Digital Marketing and Social Media stands at the crossroads of innovation and marketing. It’s an interdisciplinary program, overall. A program offered by both the College of Engineering & Design and College of Business. Students blend theory with practice, utilizing tools from SEO and content to planning and analytics. In brief, this is an excellent program for careers in digital media planning, advertising, and marketing analytics.

   The major coursework equips students with data-driven content management solutions. Graduates can effectively evaluate the efficacy of digital marketing strategies. In addition, you’ll learn how to analyze and collect data to optimize an online presence.

   The online bachelor’s degree offers a balanced combination of general studies and professional studies. Also, it leads to professional credentials in several digital marketing areas.

   Graduates are proficient in collecting and analyzing data to evaluate business strategies. If you want a career redesigning digital initiatives for optimal online presence, this program is a perfect fit.

   Find Out More:
   Bachelor of Science in Digital Marketing & Social Media

    

4. Strayer University-Online

   Degree: Bachelor of Business Administration / Social Media Marketing
   Tuition (in-state & out-of-state): $60,130
   Accreditation: Middle States Commission on Higher Education (MSCHE)

   Next up, Strayer University offers an online BBA with a focus in Social Media Marketing. The program emphasizes the strategic use of popular social media platforms. Think, Meta and Instagram to TikTok and emerging platforms. Importantly, these online social media marketing courses integrate research principles with digital analytics. In this way, students can learn how to gain strategic insights, drive traffic to brand websites and amplify a brand’s social presence.

   This online social media degree can lead to a plethora of great careers in digital marketing. For example:

   – Social advertising best practices
   – Media buying
   – Campaign development and optimization
   – Website design and development using the latest software applications

   To grasp the concepts and also apply them practically in real-world scenarios, consider this degree. Strayer’s BBA in Social Media Marketing is structured around 40 11-week courses. Students have a flexible pathway to complete their degree based on the number of courses taken concurrently.

   Also, there is a great emphasis on keeping class sizes manageable to enhance learning outcomes. Strayer provides a social media degree online with personalized attention and support for each student.

   Find Out More:
   Bachelor of Business Administration / Social Media Marketing

    

5. University of the Incarnate Word

   Degree: Bachelor of Science in Business Administration / Social Marketing
   Tuition (in-state & out-of-state): $64,890
   Accreditation: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)

   This next online BSBA with a focus on Social Marketing is excellent for aspiring leaders in the field! You’ll explore the business topics of consumer behavior and sales on the business side. On the social media side, you’ll explore the domestic and global social issues and challenges marketing strategies must address. Overall, this unique online social media and marketing degree leads straight to the fast-paced marketing sector. You can explore analytical and creative work closely with other peers pursuing career advancement.

   The curriculum dives into foundational topics, such as:

   – Generating customer value
   – Ensuring satisfaction and loyalty
   – Applying marketing concepts and tools in problem-solving scenarios

   Through this program, you’ll hone your critical thinking, teamwork, and leadership abilities. The social media degree online fosters creativity and ethics to address current and evolving business challenges.

   This curriculum comprises 120 credit hours. Students will learn about advertising, brand management, consumer behavior, marketing management, market research, and more! Graduates are well-prepared to assume leadership roles across various marketing disciplines.

   Find Out More:
   Bachelor of Science in Business Administration / Social Marketing

    

Jobs with A Social Media Marketing Degree Online

Getting your online social media marketing degree will position you to excel in some exciting endeavors. But it’s crucial for students to research and compare programs to find the best value. That means considering both tuition fees and potential return on investment. Given the significant role of social media in modern marketing strategies, graduates with this degree are well-positioned for careers in a high-demand field. To make things sweeter, marketing managers earn an average annual salary of over $130,000, according to the Bureau of Labor Statistics.

Social Media Consultant/Specialist

A social media consultant is a media relations professional. These specialists are in charge of keeping up with the latest social media trends for their companies. They create and publish posts and other media content, in addition to planning, designing, and uploading content.

Social media specialists spend time writing content for postings as well as gathering data for promotional activities. They also track how specific advertisements and posts perform across various social media channels. Overall, they promote a company’s products and services through efficient marketing techniques and communicate with existing and new brand followers.

Content Creator/Strategist

The engaging nature of social media content is dependent on the creative abilities of a social media content creator. They are responsible for writing audience-engaging content to encourage brand loyalty amongst the company’s clients or customers. A great content developer can pique their audience’s interest and drive traffic to their employers’ websites.

The median salary for a content creator was $43,348 per annum in May 2022, according to PayScale.

Social Media Manager

The social media manager creates and manages marketing campaign strategies for a company. They also oversee the activities of social media specialists and content creators. Social media managers ensure that all postings are correctly written, adhere to company rules, and are in a suitable language and tone.

These professionals also work closely with top-level executives or a company’s customers to review progress, goals, and plans. In addition, they monitor the outcomes of social media activities to evaluate their effectiveness and make necessary changes. Social media managers earn an average of $52,883, according to PayScale.

Next Steps for a Social Media Marketing Degree Online

Want to marry creativity with strategic insight? How about setting the stage for a rewarding career? Then consider one of these excellent online programs! With a Bachelor’s degree in Social Media Marketing online, you can pursue your professional aspirations. You can also consider the next academic step, a social media marketing master’s degree online! Whatever degree you are looking for, use GetEducated to find the perfect program. GetEducated makes sure you’re current on all the latest industry trends through continuous online learning and credentials.