Master of Science in Marketing
Walden University

Program Details

Walden University offers an online Master of Science in Marketing, a program that helps students stay current in an ever-evolving business field.  This online marketing degree is designed to bring students to the forefront of marketing by mastering the essentials of creating, executing, and evaluating captivating campaigns across traditional and digital channels.  You will study both the fundamentals of the discipline and the innovations and strategies that are redefining how brands reach, engage, and influence consumers in the rapidly evolving marketing landscape.  The curriculum is based on established theory and current best practices that allow students to study a variety of traditional and digital tools and platforms to see how they integrate into marketing while also exploring the key principles of consumer behavior and the importance of relationship marketing in customer retention.  Courses teach persuasion and storytelling as means of content development and ways to leverage the power of both social media and brand and product management. 

Students in this online marketing degree program will:

  • Learn to analyze marketing problems by applying current trends
  • Prepare creative marketing strategies that are relevant to real-world business needs
  • Participate in the Google Online Marketing Challenge to gain experience in the real world and with non-profits
  • Learn to make ethically and socially responsible decisions
  • Collaborate with others from diverse perspectives
  • Evaluate marketing decisions in a business environment

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100% Online

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Application Requirements

Official College Transcript(s), Additional Materials May Be Requested

Restricted States

New York, Rhode Island