Bachelor of Arts in Business Administration / Marketing
University of La Verne

Program Details

The Bachelor of Arts in Business Administration with a concentration in Marketing prepares you to enter the marketing field with courses on techniques, tools, and strategies to engage your audience. Students will learn how to deliver effective messaging targeted to their organization’s consumers.

In this online Marketing degree, you will study topics such as consumer behavior and market research so you will be able to better understand your target audience. Industry-standard theories and techniques are brought to life with an emphasis on everyday, practical applications. Students will be encouraged to fine tune their critical thinking, communication, and ethical decision making skills.

Within the Marketing concentration, you can choose to take courses such as:

  • Marketing Management
  • Internet Marketing
  • International Marketing
  • Service Marketing

% Online

100% Online

School Accreditation & Licensing

University of La Verne is accredited by:

WASC Senior College and University Commission (WSCUC)

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Application Requirements

Official High School Transcript/GED Score