Program Details
Update your managerial skill set with a Master of Science in Strategic Brand Communication. Combining aspects of advertising and business, this online Communication degree teaches you about modern digital technologies, strategies, and techniques for presenting your company to the public.
Working professionals can enjoy flexibility with this online program and complete their graduate degree in as little as 17 months. Courses prepare you to drive brand messaging across multiple channels. You will gain experience with analytical processes, new technologies, and digital media advertising.
Students will study areas including:
- Strategic Branding: Global Perspectives
- Business Management
- Consumer Insights
- Measurement & Evaluation
- Promotional & Messaging Strategy
- Strategic Analytics & Data Visualization
% Online
100% OnlineSchool Accreditation & Licensing
University of Illinois at Urbana-Champaign is accredited by:
Higher Learning Commission (HLC)
Program Requirements & Restrictions
Minimum Education
Bachelor DegreeRecommended GPA
3.0 or above (4.0 scale)Admission Tests
Proof of English Language Proficiency (International Students)Application Requirements
Essay/Writing Sample, Official College Transcript(s), Recommendation/Reference Letter(s)