The online MBA with a concentration in Marketing prepares students for success in one of the most important areas of business. Coursework is designed to prepare students with marketing strategies, skills, and experiences. Students will learn the theories, conceptual frameworks, and analytical tools used in Marketing.
Students in this online Marketing degree program will learn to make effective decisions after performing research and by using marketing data, to make effective pricing decisions using the appropriate skills and though processes, and to communicate effectively in packaging, advertising, websites, promotions, press releases, in-facility signage, employee information, corporate communications, and more.
In addition, courses prepare students for the modern world by introducing the complexities of social media marketing, including foundational theories and concepts of behavior, social influence, and social media marketing. You will gain skills and experience in formulating, implementing, and monitoring marketing strategy both on social media and in other areas. Graduates are ready to succeed in individual and team-based settings as leaders and problem solvers in business organizations.
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Program Accreditation & Licensing
AACSB International (AACSB)
School Accreditation & Licensing
University of Arizona is accredited by:
Higher Learning Commission (HLC)
Program Requirements & Restrictions
Minimum EducationBachelor Degree
Recommended GPA3.0 or above (4.0 scale)
Admission TestsGMAT, Proof of English Language Proficiency (International Students)
Resume/CV, Recommendation/Reference Letter(s), Official College Transcript(s), Essay/Writing Sample
- Applicants must have a minimum of three years of professional work experience.