Master of Business Administration / Marketing
University of Arizona

Program Details

The online MBA with a concentration in Marketing prepares students for success in one of the most important areas of business. Coursework is designed to prepare students with marketing strategies, skills, and experiences. Students will learn the theories, conceptual frameworks, and analytical tools used in Marketing

Students in this online Marketing degree program will learn to make effective decisions after performing research and by using marketing data, to make effective pricing decisions using the appropriate skills and though processes, and to communicate effectively in packaging, advertising, websites, promotions, press releases, in-facility signage, employee information, corporate communications, and more. 

In addition, courses prepare students for the modern world by introducing the complexities of social media marketing, including foundational theories and concepts of behavior, social influence, and social media marketing. You will gain skills and experience in formulating, implementing, and monitoring marketing strategy both on social media and in other areas. Graduates are ready to succeed in individual and team-based settings as leaders and problem solvers in business organizations.

Learning Pace


% Online

100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

School Accreditation & Licensing

University of Arizona is accredited by:

Higher Learning Commission (HLC)

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Recommended GPA

3.0 or above (4.0 scale)

Admission Tests

GMAT, Proof of English Language Proficiency (International Students)

Application Requirements

Resume/CV, Recommendation/Reference Letter(s), Official College Transcript(s), Essay/Writing Sample

Additional Info

  • Applicants must have a minimum of three years of professional work experience.