The online MBA with a concentration in Marketing from the University of Arizona prepares students for success in one of the most important areas of business, Marketing. This coursework is designed to prepare students with marketing strategies, skills, and experiences, including the theories, conceptual frameworks, and analytical tools used in Marketing. Students will learn to make effective marketing decisions after performing research and by using marketing data, to make effective pricing decisions using the appropriate skills and though processes, and to communicate effectively in packaging, advertising, websites, promotions, press releases, in-facility signage, employee information, corporate communications, and more. In addition, courses prepare students for the modern world by introducing the complexities of social media marketing, including foundational theories and concepts of behavior, social influence, and social media marketing; you will gain skills and experience in formulating, implementing, and monitoring marketing strategy both on social media and in other areas. Graduates are ready to succeed in individual and team-based settings as leaders and problem solvers in business organizations.
- A minimum of three years of professional work experience
- 3.0 GPA
- GMAT score
- Three professional letters of recommendation
AACSB International (AACSB)
School Accreditation Statement
North Central Association of Colleges and Schools, The Higher Learning Commission