Bachelor of Science in Business Administration / Marketing
Thomas Edison State University

Program Details

The Bachelor of Science in Business Administration (BSBA) degree in Marketing is designed for students already working in the field of marketing or those interested in developing a career in:

  • Product development
  • Brand management
  • Sales management
  • Wholesaling
  • Marketing planning and analysis
  • Public relations
  • What You Will Learn in the BSBA in Marketing Program

Our BSBA in Marketing degree focuses on all essential marketing activities, from planning an organization's products and services to pricing, promotion, and distribution to customers.

All students in the BSBA in Marketing program must complete a capstone requirement, Strategic Management, which integrates content across the degree program and validates the students' knowledge. The degree is a 120-credit program.

% Online

100% Online

Program Accreditation & Licensing

Accreditation Council for Business Schools and Programs (ACBSP)

School Accreditation & Licensing

Thomas Edison State University is accredited by:

Middle States Commission on Higher Education (MSCHE)

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Admission Tests

Proof of English Language Proficiency (International Students)

Application Requirements

Official High School Transcript/GED Score