The Bachelor of Science in Business Administration (BSBA) degree in Marketing is designed for students already working in the field of marketing or those interested in developing a career in:
- Product development
- Brand management
- Sales management
- Marketing planning and analysis
- Public relations
- What You Will Learn in the BSBA in Marketing Program
Our BSBA in Marketing degree focuses on all essential marketing activities, from planning an organization's products and services to pricing, promotion, and distribution to customers.
All students in the BSBA in Marketing program must complete a capstone requirement, Strategic Management, which integrates content across the degree program and validates the students' knowledge. The degree is a 120-credit program.
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Program Accreditation & Licensing
Accreditation Council for Business Schools and Programs (ACBSP)
Program Requirements & Restrictions
Minimum EducationHigh School or Equivalent
Admission TestsProof of English Language Proficiency (International Students)
Official High School Transcript/GED Score