Find out more about Bachelor of Science in Business Administration / Marketing

Program Details

The Bachelor of Science in Business Administration (BSBA) degree in Marketing is designed for students already working in the field of marketing or those interested in developing a career in:

• Product development
• Brand management
• Sales management
• Wholesaling
• Marketing planning and analysis
• Public relations
• What You Will Learn in the BSBA in Marketing Program

Our BSBA in Marketing degree focuses on all essential marketing activities, from planning an organization's products and services to pricing, promotion, and distribution to customers.

All students in the BSBA in Marketing program must complete a capstone requirement, Strategic Management, which integrates content across the degree program and validates the students' knowledge. The degree is a 120-credit program.

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