Master of Business Administration / Marketing
The University of Texas at Tyler

Program Details

The online MBA with a concentration in Marketing is designed for students who want to advance their careers in a variety of possible careers.  The curriculum develops broad-based business management skills, focusing on practical marketing applications.  The program emphasizes services marketing across sectors, including healthcare marketing, and will help students deepen their knowledge in business-to-consumer and business-to-business services.  Courses teach the fundamentals of services marketing, helping students understand the production, consumption, and marketing of services.  In addition, you will develop leadership skills that will be useful in the complex and dynamic global marketplace, learn strategy development, and enhance your knowledge and managerial skills so that you can effectively lead in a global society.


  • Baccalaureate degree from an accredited institution
  • Satisfactory GMAT score
    • GMAT requirement may be waived for qualified applicants

Special Accreditation

AACSB International (AACSB)

School Accreditation Statement

Southern Association of Colleges and Schools, Commission on Colleges