Program Details
Communication is a key component of advertising in PR leadership. Learn about strategic communication in a variety of practical applications with this master’s degree in Advertising and Public Relations focusing on Marketing Communication Management.
The skills you gain in this online Communications degree program can help you manage brand awareness, impression, and marketing. You will learn how to create persuasive messaging to benefit your organization. Coursework combines aspects of communication, audience engagement, data interpretation, leadership, and ethics.
Some of the topics covered in this online Marketing degree include:
- Global marketing management
- Digital and social media
- Brand and reputation communication strategies
- Integrated communications
% Online
100% OnlineSchool Accreditation & Licensing
The University of Alabama is accredited by:
Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
Program Requirements & Restrictions
Minimum Education
Bachelor DegreeRecommended GPA
3.0 or above (4.0 scale)Admission Tests
Proof of English Language Proficiency (International Students)Application Requirements
Essay/Writing Sample, Official College Transcript(s), Recommendation/Reference Letter(s), Statement of Purpose/Intent