Bachelor of Arts in Business Administration / Digital Marketing (Camden)
Rutgers University

Program Details

Internet sales and interactions are a vital part of nearly every business today, and leaders need talented people who know how to best manage these relationships. Learn how to build an online brand and develop effective digital campaigns with the Bachelor of Arts in Business Administration focusing on Digital Marketing.

You will study ways to communicate and engage with consumers online in this online e-commerce degree. The knowledge and skills in social media, search engine marketing, content marketing, and marketing analytics you gain from this online marketing degree will be a valuable asset to your organization. Business Administration coursework covering a wide range of business topics ensures you are ready for any setting and situation you may encounter.

Core Business Administration classes include:

  • Business Communications
  • Organizational Behavior
  • IT and Project Management
  • Ethics and Social Responsibility
  • Optimization Modeling

Learning Pace


% Online

100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

School Accreditation & Licensing

Rutgers University is accredited by:

Middle States Commission on Higher Education (MSCHE)

Program Requirements & Restrictions

Minimum Education

Some College

Recommended GPA

2.5 or above (4.0 scale)

Application Requirements

Official College Transcript(s), Official High School Transcript/GED Score

Additional Info

  • Requires completion of 18 transfer credits from a regionally-accredited institution