Find out more about Bachelor of Science in Marketing / Sport Management

Program Details

The online Bachelor of Science in Marketing with a concentration in Sport Management from Post University provides an understanding of the relationship between athletes and fans, brands, and communities.  This degree program offers the knowledge and skills needed to merge business with the sport industry, so there is a fundamental understanding of how marketing and content creation are integrated into the everyday operations of sports businesses.  Students study various topics including intellectual property, cultural studies, accounting, finance, IT, and statistics, market research, public relations, and sport development.  You will become familiar with the legal, regulatory, and operational aspects of sport, especially as they relate to sport venue management, and learn to manage the sales, promotion, and advertising of athletic organizations or products.

In other courses, the curriculum is dedicated to Marketing, helping students understand current marketing theory and best practices.  You will have access to the training and education needed to be part of this diverse field, including knowledge in technology and its relationship to businesses and society.  Graduates are able to creatively and consistently identify and satisfy consumer needs, in Sport Management and other areas, through the development of specialized skills in:

• Selling
• Advertising
• Retailing
• Market Research
• Marketing

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