Find out more about Bachelor of Science in Business Administration / Marketing

Program Details

With a bachelor’s degree in Business Administration focused on Marketing, you will learn how to understand buyer behavior, develop products and services to meet needs, and create compelling ways to engage your base. Graduates will be able to create and implement successful marketing strategies, start to finish. 

Core BSBA coursework provides you with well-rounded business knowledge. Concentration in this online Marketing degree, meanwhile, serves to enhance your skills in marketing, advertising, and promotion. Start or enhance your marketing career with an education that emphasizes the role of strategic development and provides real-world applications.

Students pursuing this concentration will study topics including:

• Integrated marketing communications
• Marketing research
• Consumer behavior
• Retail management and merchandising
• Professional selling
• E-Marketing and web page development

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