Find out more about Bachelor of Science in Business Administration / Digital Marketing

Program Details

The Bachelor of Science in Business Administration with a specialization in Digital Marketing is an online e-commerce degree that prepares students for a global business world.  Taught by renowned faculty, this online marketing degree focuses on digital marketing strategy, planning, design, and evaluation.  Learn to use data analytics and business intelligence to make decisions and become proficient in SEO and SEM strategies.  

In addition to a baccalaureate core curriculum that serves as a foundation for further understanding of the world, the program is comprised of business administration courses that provide a broad overview of business.  Topics covered include:

• Accounting
• Entrepreneurship
• Business Law
• Social Environment of Business
• Operations Management 

Online students benefit from resources that lead to success, such as success coaching, library services, and free online tutoring and career guidance.  Choose between a Bachelor of Arts or a Bachelor of Science degree.

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