Find out more about Bachelor of Science in Business Analytics

Program Details

Begin a career working with big data with the Bachelor of Science in Business Analytics degree online.  Organizations need employees capable of integrating datasets and tools to address business opportunities and risks, and this program prepares students to fill this need.  The curriculum focuses on applying data science tools to marketing and consumer analytics while exploring such topics as data mining, data visualization, text mining, and statistical tools and techniques. 

There are three main areas of learning:

• Technical competency
• Organizational competency
• Management competency

Choose to focus in either Digital Marketing Analytics or Market Research and Consumer Analytics.

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