Find out more about Bachelor of Science in Business Administration / Marketing

Program Details

Oklahoma State University offers a Bachelor of Science in Business Administration with a concentration in Marketing degree online.  Marketing is an important role in any organization’s success.  This program prepares students to take on this critical role, bridging the gap between the organization and the consumer.  Courses, designed with multimedia content and virtual activities that promote student collaboration, teach students how to identify customer needs through marketing research.  You will also learn about advertising and how to use research and analytics to gauge customer behaviors. 

As a graduate of this program, you will have the knowledge and skills necessary for a career in:

• Professional sales
• Services marketing
• Event marketing
• Market research

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