Find out more about Marketing Certificate

Program Details

The online Marketing Certificate program from Normandale Community College prepares students for careers in product and brand management, retail management, marketing research, advertising, distribution, and more. The curriculum covers:

• Marketing strategy and its connection to corporate strategy
• Social responsibility and ethics in marketing
• Marketing research and information systems
• The marketing environment
• Market segmentation, target markets, and customer behavior
• The marketing mix: product, price, distribution, and promotion decisions
• Collecting information from different sources
• Thinking creatively
• Creating and maintaining interpersonal relationships
• Developing and building teams
• Making decisions or solving problems
• Organizing, planning and prioritizing work

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