Find out more about Bachelor of Science in Business Administration / Marketing Communications Media

Program Details

Successful businesses need to have skillful marketing professionals to stay relevant in the marketplace and connect with potential customers. The Bachelor of Science in Business Administration with a concentration in Marketing Communications Media gives you the skills you need to start a career in this dynamic job field. The online BSBA is a flexible, management-oriented program with explorations into accounting, finance, communications, and more.

Courses in this online Marketing degree program are designed for working adults with a goal of achieving leadership positions in their current organization or who are looking to make a career change. Instructors take an academic approach that encourages personal leadership development, written and oral communication skills, and analytical ability using cutting edge technology. Students can either use the degree to enter into the workforce or continue on for more advanced graduate-level study.

Some of the core courses in this program include:

• Principles of management
• Business law
• Human resource management
• Corporate finance
• Personal finance
• Operations management

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