Bachelor in Business Administration / Digital Marketing
Messiah University

Program Details

Messiah University offers a fully online BBA focusing on Digital Marketing. This Business Administration degree provides a strong foundation in business knowledge along with skills specific to online advertising, branding, and analytics.

Students will study topics including social media marketing, search engine optimization, content marketing, digital advertising, and more in this Digital Marketing degree online. Courses take a look at the value of personal branding and online reputation management for individuals and businesses. In addition, students learn the basics of accounting, management, human resources, and economics.

Positions available to graduates include:

  • Advertising, promotions, or marketing manager
  • Market research analyst
  • Sales manager

Learning Pace

Institution-Paced

% Online

100% Online

Program Accreditation & Licensing

Accreditation Council for Business Schools and Programs (ACBSP)

Program Requirements & Restrictions

Minimum Education

Some College

Recommended GPA

2.0 or above (4.0 scale)

Application Requirements

Official College Transcript(s)

Additional Info

  • Applicants with less than 24 college credits and/or minimum GPA must submit a writing sample & complete an interview with the Program Director.