Messiah University offers a fully online BBA focusing on Digital Marketing. This Business Administration degree provides a strong foundation in business knowledge along with skills specific to online advertising, branding, and analytics.
Students will study topics including social media marketing, search engine optimization, content marketing, digital advertising, and more in this Digital Marketing degree online. Courses take a look at the value of personal branding and online reputation management for individuals and businesses. In addition, students learn the basics of accounting, management, human resources, and economics.
Positions available to graduates include:
- Advertising, promotions, or marketing manager
- Market research analyst
- Sales manager
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Program Accreditation & Licensing
Accreditation Council for Business Schools and Programs (ACBSP)
School Accreditation & Licensing
Messiah University is accredited by:
Middle States Commission on Higher Education (MSCHE)
Program Requirements & Restrictions
Minimum EducationSome College
Recommended GPA2.0 or above (4.0 scale)
Official College Transcript(s), Official High School Transcript/GED Score
- Students who have fewer than 24 credits for transfer may still be eligible to apply, but may need to submit a writing sample and complete an interview with the Program Director.