Find out more about Liberty University

Bachelor of Science in Business Administration / Strategic Marketing Management

Program Details

Liberty University’s Bachelor of Science in Business Administration in Strategic Marketing Management, 100% online program, provides you with knowledge about various research methods and evidence-based decision-making. You will develop your knowledge of customer acquisition, consumption, and disposal of products and services, as well as evaluate the influence that demographics, popular culture, and subcultures have on consumer behavior. 

Potential Career Options

  • Advertising Sales Manager
  • Marketing Consultant
  • Project Coordinator


Standard or advanced high school diploma or its equivalent

Accreditation & Licensing

Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges. This is the regional accrediting body for southern states.

Accreditation Council for Business Schools and Programs (ACBSP)


Liberty University does not engage in unlawful discrimination or harassment because of race, color, ancestry, religion, age, sex, national origin, pregnancy or childbirth, disability or military veteran status in its educational programs and activities. Liberty University maintains its Christian character and reserves its right to discriminate on the basis of religion to the extent that applicable law respects its right to act in furtherance of its religious objectives. The following persons have been designated to coordinate Liberty University’s compliance with certain anti-discrimination laws: Coordinator of LU Online Disability Academic Support at (434) 592-5417 or; Director of Disability Academic Support (Residential) at (434) 582-2159 or; Title IX Coordinator at (434) 582-8948 or Visit for Terms & Conditions and Privacy Policy.