Liberty University’s Bachelor of Science in Business Administration in Strategic Marketing Management, 100% online program, provides you with knowledge about various research methods and evidence-based decision-making. You will develop your knowledge of customer acquisition, consumption, and disposal of products and services, as well as evaluate the influence that demographics, popular culture, and subcultures have on consumer behavior.
Potential Career Options
- Advertising Sales Manager
- Marketing Consultant
- Project Coordinator
Standard or advanced high school diploma or its equivalent
Accreditation Council for Business Schools and Programs (ACBSP)
School Accreditation Statement
Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges. This is the regional accrediting body for southern states.