Bachelor of Science in Business Administration / Strategic Marketing Management
Liberty University

Program Details

Skillful Strategic Marketing helps companies reach their target audiences and increase sales. The Bachelor of Science in Business Administration focusing on Strategic Marketing Management provides you with knowledge about various research methods and evidence-based decision-making in this field.

You will develop your knowledge of customer acquisition, consumption, and disposal of products and services, as well as evaluate the influence that demographics, popular culture, and subcultures have on consumer behavior. Courses explore ways to create, implement, and evaluate marketing plans to maximize your company’s competitive advantage. You will learn how to identify potential customers and develop customer loyalty through customized marketing campaigns.

This online Marketing degree features courses such as:

  • Marketing research
  • Consumer behavior
  • Promotion strategy
  • Marketing brand management

Learning Pace


Learning Schedule


% Online

100% Online

Program Accreditation & Licensing

Accreditation Council for Business Schools and Programs (ACBSP)

School Accreditation & Licensing

Liberty University is accredited by:

Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)

The Southern Association of Colleges and Schools Commission on Colleges is the regional accrediting body for southern states.

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Recommended GPA

2.0 or above (4.0 scale)

Admission Tests

Proof of English Language Proficiency (International Students)

Additional Info

  • Applicants must submit a high school self-certification form.