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Bachelor of Science in Business Administration / Marketing Analytics

Program Details

Liberty University’s Bachelor of Science in Business Administration in Marketing Analytics, 100% online program, is designed to equip you with knowledge of consumer behavior, market research, survey design, and marketing analysis. You will develop your understanding of the wants and needs of consumers, as well as learn how to measure marketing effectiveness and conduct meaningful research that identifies unmet needs and areas for improvement.

Potential Career Options

  • Content Manager
  • Digital Marketer
  • Marketing Executive
  • Marketing Research Analyst

Requirements

Standard or advanced high school diploma or its equivalent

Accreditation & Licensing

Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges. This is the regional accrediting body for southern states.

Accreditation Council for Business Schools and Programs (ACBSP)

Disclosure

Liberty University does not engage in unlawful discrimination or harassment because of race, color, ancestry, religion, age, sex, national origin, pregnancy or childbirth, disability or military veteran status in its educational programs and activities. Liberty University maintains its Christian character and reserves its right to discriminate on the basis of religion to the extent that applicable law respects its right to act in furtherance of its religious objectives. The following persons have been designated to coordinate Liberty University’s compliance with certain anti-discrimination laws: Coordinator of LU Online Disability Academic Support at (434) 592-5417 or luoodas@liberty.edu; Director of Disability Academic Support (Residential) at (434) 582-2159 or odas@liberty.edu; Title IX Coordinator at (434) 582-8948 or TitleIX@liberty.edu. Visit for Terms & Conditions and Privacy Policy.