Bachelor of Science in Business Administration / Marketing Analytics
Liberty University

Program Details

Liberty University’s Bachelor of Science in Business Administration in Marketing Analytics, 100% online program, is designed to equip you with knowledge of consumer behavior, market research, survey design, and marketing analysis. You will develop your understanding of the wants and needs of consumers, as well as learn how to measure marketing effectiveness and conduct meaningful research that identifies unmet needs and areas for improvement.

Potential Career Options

  • Content Manager
  • Digital Marketer
  • Marketing Executive
  • Marketing Research Analyst


Standard or advanced high school diploma or its equivalent

Special Accreditation

Accreditation Council for Business Schools and Programs (ACBSP)

School Accreditation Statement

Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges. This is the regional accrediting body for southern states.