Bachelor of Science in Business Administration / Marketing Analytics
Liberty University

Program Details

The online Bachelor of Science in Business Administration focusing on Marketing Analytics is designed to equip you with knowledge of consumer behavior, market research, survey design, and marketing analysis. With this online Marketing degree, you will develop your understanding of the wants and needs of consumers, as well as learn how to measure marketing effectiveness and conduct meaningful research that identifies unmet needs and areas for improvement.

Learn how to compile and analyze data from many different sources, such as websites, social media, mobile apps, emails, and more, to determine advertising success. Stay up-to-date with industry trends and create marketing strategies that drive measurable growth with the techniques you learn in this online business analytics degree. Core Business Administration coursework also provides you with a variety of skills useful in any business setting to increase your career opportunities.

Potential career options include:

  • Content Manager
  • Digital Marketer
  • Marketing Executive
  • Marketing Research Analyst

Learning Pace


Learning Schedule


% Online

100% Online

Program Accreditation & Licensing

Accreditation Council for Business Schools and Programs (ACBSP)

School Accreditation & Licensing

Liberty University is accredited by:

Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)

The Southern Association of Colleges and Schools Commission on Colleges is the regional accrediting body for southern states.

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Recommended GPA

2.0 or above (4.0 scale)

Admission Tests

Proof of English Language Proficiency (International Students)

Additional Info

  • Applicants must submit a high school self-certification form.