Program Overview

The Bachelor of Science in Business Administration in Digital Marketing and Advertising degree available from Liberty University is intended for interested in entering the field of digital advertisement and marketing. The main objective of this program is to show students how to plan, create, and implement digital marketing campaigns. As the use of online technology and social media continues to grow in popularity, so does the prominence of digital marketing and advertising. 

Topics of study in this program will include strategic communication, the digital age, the steps of a successful social media campaign, and media technologies. This program would be ideal for those who are currently, or in the future will be working on digital marketing campaigns from the beginning all the way through their implementation phase. The information involved may also be helpful to those who want to gain social computing skills, enterprise intelligence, marketing database abilities, and SEO/SEM knowledge. Students will also learn how to use digital technologies, social media, and mobile devices in order to facilitate marketing programs and campaigns.

Other topics discussed in this program include product management, sales, and analytics, which will be taught through courses such as: Brand Management, Effective Social Media, and Marketing Research. Through these courses, students will learn how to monitor and evaluate trends in order to recognize developing technologies in the digital world, as well as understand how to use current technology to create an effective digital marketing campaign. After earning this degree, graduates may consider careers such as marketing manager, advertising account manager, online marketing consultant, digital media specialist, and social media coordinator. 

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    Program Details

    Degree Level: Bachelor

    Delivery Format: 100% Online

    Accelerated Degree: No

    Accreditation & Licensing

    Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges. This is the regional accrediting body for southern states.

    Accreditation Council for Business Schools and Programs (ACBSP)

    Requirements

    Standard or advanced high school diploma or its equivalent

    School Overview

    Training Champions for Christ since 1971

    We are committed to helping you achieve your goals and complete your degree as quickly as possible. One of our Admissions Counselors is ready to assist you with this process. Here is what you can expect from us:

    • 100% online programs at associate, bachelor’s, master’s, and doctoral level.*
    • Transfer up to 90 credits into an undergraduate degree program.
    • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned.

    *excludes licensure, certification, and some doctoral programs

    Benefits of Attending Liberty University

    • No standardized testing if you meet admission requirements.
    • Credit for prior training, certification, licensure, experience, and learning, and more such as:

    - Military

    - Real Estate

    - Insurance

    - Emergency Response

    • Courses taught from a Christian worldview.
    • 8 start dates a year, with an 8 week course format.

    Financing Options

    Financial Aid

    • 87% of all Liberty students in an online program are awarded financial aid.

    Tuition discounts for 

    • Military service members, including active duty, retired, veterans, and their spouses.
    • Emergency Response Personnel

    Corporate Tuition Assistance

    • Deferred – If you company reimburses you for the cost of your education, you submit your grades to your employer who pays you, and then you pay for your classes.

    Other convenient payment options are available

    Affordability

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