The Bachelor of Science in Business Administration in Digital Marketing and Advertising degree available from Liberty University is intended for interested in entering the field of digital advertisement and marketing. The main objective of this program is to show students how to plan, create, and implement digital marketing campaigns. As the use of online technology and social media continues to grow in popularity, so does the prominence of digital marketing and advertising.
Topics of study in this program will include strategic communication, the digital age, the steps of a successful social media campaign, and media technologies. This program would be ideal for those who are currently, or in the future will be working on digital marketing campaigns from the beginning all the way through their implementation phase. The information involved may also be helpful to those who want to gain social computing skills, enterprise intelligence, marketing database abilities, and SEO/SEM knowledge. Students will also learn how to use digital technologies, social media, and mobile devices in order to facilitate marketing programs and campaigns.
Other topics discussed in this program include product management, sales, and analytics, which will be taught through courses such as: Brand Management, Effective Social Media, and Marketing Research. Through these courses, students will learn how to monitor and evaluate trends in order to recognize developing technologies in the digital world, as well as understand how to use current technology to create an effective digital marketing campaign. After earning this degree, graduates may consider careers such as marketing manager, advertising account manager, online marketing consultant, digital media specialist, and social media coordinator.
Standard or advanced high school diploma or its equivalent
Accreditation Council for Business Schools and Programs (ACBSP)
School Accreditation Statement
Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges. This is the regional accrediting body for southern states.