Find out more about Bachelor of Science in Marketing

Program Details

The Bachelor of Science in Marketing online degree prepares students to succeed in marketing careers.  Students learn to create, develop, and implement strategies and to influence others.  Courses provide the skills and knowledge needed to design communications for media, conduct marketing research, develop public relations programs, create advertising campaigns, adapt marketing initiatives for global opportunities, and more.  Plus, learn how sociological and psychological behaviors affect social media use in marketing communications.  Graduates are ready to take on multiple roles in the complex international business environment.  

Students benefit from an active learning environment with courses taught by experienced faculty.  Work with community organizations to strategize and execute real-world marketing initiatives.  Complete coursework that integrates American Marketing Association principles.

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