Bachelor of Science in Applied Marketing & Advertising
Grand Canyon University

Program Details

GCU’s online BS in Applied Marketing & Advertising is designed for the non-traditional student or working professional.  This business degree won’t make you take courses that repeat basic knowledge you already have and it is an ideal program to pursue if you have existing transferrable credits.  The curriculum does not cover all business disciplines, rather it focuses on giving you the tools for creative, integrated marketing and for career advancement.  You'll learn from a Christian worldview and gain the skills to succeed in today’s digital marketplace.  Coursework covers these subjects:

  • Promotion & Advertising
  • Buyer & Consumer Behavior
  • Digital Marketing & Advertising

Learning Pace


Learning Schedule


% Online

100% Online

School Accreditation & Licensing

Grand Canyon University is accredited by:

Higher Learning Commission (HLC)

Grand Canyon University is accredited by the Higher Learning Commission (, an institutional accreditation agency recognized by the U.S. Department of Education.

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Recommended GPA

2.5 or above (4.0 scale)

Application Requirements

Official High School Transcript/GED Score

Additional Info

  • Additional criteria and/or ACT/SAT scores may be required for applicants with less than a 3.0 GPA.
  • Residents of Mississippi require an associate's degree or higher for admission.