Master of Science in Integrated Marketing Communications
Golden Gate University
Students within the Master of Science in Marketing Communications program at Golden Gate University will be educated in many different areas of marketing communication and will gain experience in communications media. The program is dedicated to delivering an education that focuses on practical and applicable course content. Students will learn through real-world case studies, class discussions, and team-based problem solving.
The program offers small class sizes giving students more time with instructors and allows fellow classmates to network with each other. All of the courses within the program can be completed online or on the San Francisco campus. The student will need to attend campus-based courses if he/she is wishes to complete the Public Relations concentration.
The program’s curriculum covers a variety of topics within the field of marketing communications. Students gain in-depth knowledge on topics such as marketing communications strategy, target market identification, sales promotions, sponsorships, personal selling roles, and cost-effective media selection to reach a potential target. The courses also provide experience in creating direct marketing plans, team collaboration, developing communications budgets, developing professional marketing communications plans, and obtain consumer behavior analysis.
Students will need to complete a total of 36 Advanced Program units in order to graduate. The 36 Advanced Program units are further divided into 21 Core Course and 15 Concentration units. Some of the Core Courses are Marketing Management, Integrated Marketing Communications, Consumer Behavior, and Advertising Strategy. The student will need to complete the nine designated Foundation Program units before enrolling in the Advanced Program courses.
The program also offers the option for students to complete either the General or Public Relations concentration. Each concentration requires the student to complete five required courses for a total of 15 units.
The General concentration is intended for students that are interested in pursuing careers such as account representative, marketing program manager, publicist, spokesperson and social media strategist. Some of the General concentration courses are Sales Promotion and Sponsorship, Sales Management, and Sales Promotion & Sponsorships.
The Public Relations Concentration is designed to prepare marketing students for the field of public relations. Courses provide students with experience in producing PR materials and using the proper tools to create a PR strategy. In addition, students will learn how to create and implement strategies in order to help benefit their business or organization. Some Required Courses for the Public Relations Concentration are Writing for Public Relations & Marketing Communications, Media Relations & the Professional Spokesperson, and Managing Public Issues Consumer Affairs & Government Relations.
Degree Level: Master
Delivery Format: 100% Online
Accelerated Degree: No
Accreditation & Licensing
Western Association of Schools and Colleges, Senior College and University Commission
Must hold a bachelors degree or higher.
With just four students, Golden Gate University began evening classes in 1901 in San Francisco. Today, it maintains three added campus locations, Silicon Valley, Los Angeles and Seattle, along with an online program fueled by “cutting edge course content” and “real world and real time” instructors that bring exdivertise to the classroom. This private nonprofit university targets undergraduate and postgraduate degree programs in “law, taxation, business and related professions.” Today, the university hosts thousands of online students across the globe in forty plus countries. Limited class sizes provide a “seminar-style” atmosphere with asynchronous discussions. Golden Gate offers undergraduate and postgraduate degrees in a myriad of disciplines. These degrees also are available for online students with the exception of Psychology, Law, and cohort programs.
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