The online Master of Science in Integrated Marketing Communications recognizes the many ways people consume media and emphasizes how marketers must take a holistic approach to combine traditional media with digital media to excel in business-to-business and business-to-consumer marketing. Students gain the knowledge to create and execute marketing strategies that incorporate a variety of tactics to promote products, services, and ideas across industries and target markets in courses that provide the skills to develop integrated marketing communications plans, write public relations plans, create direct marketing plans, compile budgets, and work effectively in teams. Graduates are able to identify specific target markets, implement marketing communications strategy, create meaningful and credible messages, effectively use sales promotions and sponsorships, and identify and select cost-effective media and methods to reach selected targets.
Hold an earned bachelor's degree from a regionally accredited US institution or the equivalent from a recognized foreign (outside the US) institution
Demonstrate academic and professional capability to study at the graduate level
Possess quantitative, writing, and computing skills needed to succeed in a competitive and dynamic environment
Satisfy any additional criteria as required for admission to a specific degree program
Accreditation & Licensing
Western Association of Schools and Colleges, Senior College and University Commission
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