Eastern Michigan University offers the online MS in Integrated Marketing Communications. This program engages an interactive approach to serve professionals seeking advanced knowledge, training, and experience in integrating and coordinating all marketing communications messages and vehicles to build brand image and maximize brand value for commercial and not-for-profit organizations.
Students will learn brand-building, research, analysis, and effective communication skills across IMC functional areas which are appropriate for marketing situations involving corporate, entrepreneurial and non-profit entities.
% Online100% Online
Program Accreditation & Licensing
AACSB International (AACSB)
Program Requirements & Restrictions
Minimum EducationBachelor Degree
Recommended GPA2.75 or above (4.0 scale)
Statement of Purpose/Intent, Resume/CV, Recommendation/Reference Letter(s), Official College Transcript(s)