Master of Science in Integrated Marketing Communications
Eastern Michigan University

Program Details

Eastern Michigan University offers the online MS in Integrated Marketing Communications. This program engages an interactive approach to serve professionals seeking advanced knowledge, training, and experience in integrating and coordinating all marketing communications messages and vehicles to build brand image and maximize brand value for commercial and not-for-profit organizations. 

Students will learn brand-building, research, analysis, and effective communication skills across IMC functional areas which are appropriate for marketing situations involving corporate, entrepreneurial and non-profit entities.


  • U.S. equivalent bachelor’s degree from an accredited university with at least a 2.75 cumulative GPA.
  • Official transcripts.
  • Résumé.
  • Essay.
  • Two professional letters of recommendation.

Special Accreditation

AACSB International (AACSB)

School Accreditation Statement

Higher Learning Commission

Geographic Restrictions

Students residing in Massachusetts are not approved.