Master of Science in Integrated Marketing Communications
Eastern Michigan University

Program Details

Eastern Michigan University offers the online MS in Integrated Marketing Communications. This program engages an interactive approach to serve professionals seeking advanced knowledge, training, and experience in integrating and coordinating all marketing communications messages and vehicles to build brand image and maximize brand value for commercial and not-for-profit organizations. 

Students will learn brand-building, research, analysis, and effective communication skills across IMC functional areas which are appropriate for marketing situations involving corporate, entrepreneurial and non-profit entities.

% Online

100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Recommended GPA

2.75 or above (4.0 scale)

Application Requirements

Statement of Purpose/Intent, Resume/CV, Recommendation/Reference Letter(s), Official College Transcript(s)

Restricted States

Massachusetts