Find out more about Bachelor of Business Administration / Management & Marketing (double major)

Program Details

This double major program provides students with an in-depth understanding of both management and marketing.
 
Management is a multi-faceted career that allows for you to work in many different businesses, or even start your own! Managers are important because they are the leaders in a company, they help the company run at peak efficiency, and they make sure their employees needs are met.
 
Marketing is about being an advocate for the customer and providing the customer's voice to the rest of the company. It is both a science and an art – great marketing is systematic and analytic (like analyzing marketing research or describing and selecting customer segments) but is also creative (like creating a compelling ad or writing great content for social media). Marketers develop, promote, and price products and decide where to sell those products to create long-term relationships with customers.

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