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Bachelor of Arts in Business Administration / Marketing

Program Details

Florida Institute of Technology offers the online BA in Business Administration with a concentration in Marketing. This program develops individuals with the education necessary to act as an intermediary between management and marketing groups, with an advanced knowledge of both business management and marketing strategies and techniques. 

Students can expect to learn how to act as a manager and bring change through contemporary behavior theory and classical organization theory, in addition to learning to analyze and develop, monitor and implement marketing strategies for consumer environments. As managers, they will develop their abilities to plan, strategies, organize, staff, and lead a group developing marketing strategies to develop a successful advertising campaign. Learning Business Administration along with marketing ensures that the student also learns how to identify market segments, position products, as well as estimate demand, growth, and prices.


  • Official transcripts of high school graduation or GED equivalent (if fewer than 24 semester credit hours at an accredited institution).
  • Official transcripts of all regionally accredited higher education institutions attended.
  • Official records for any advancement exams, including CLEP, GED college-level examinations, and /or DANTES, USAFI examinations.

Accreditation & Licensing

Southern Association of Colleges and Schools, Commission on Colleges

International Assembly for Collegiate Business Education (IACBE)