Program Overview

Businesses that have a need for advertising also have a need for inpiduals to direct the advertising. Marketing Managers act to guide the marketing team to develop their best material to attract an audience to the company. The manager acts on instructions from the decision-makers in the company who determine the need for advertising and marketing. 

Florida Tech University has the Bachelor of Arts in Business Administration with a Specialization in Marketing program to develop inpiduals with the education necessary to act as an intermediary between management and marketing groups, with an advanced knowledge of both business management and marketing strategies and techniques. These inpiduals are responsible for having the creativity of the marketing team and the analytical and critical thinking ability necessary to understand the problems of the business and their solutions. The program is designed by Florida Tech can be completed entirely online, allowing continuing and advancing education in business without sacrificing students current careers or personal lives in order to learn. 

By engaging the program, students can expect to learn how to act as a manager and bring change through contemporary behavior theory and classical organization theory, in addition to learning to analyze and develop, monitor and implement marketing strategies for consumer environments. As managers, they will develop their abilities to plan, strategies, organize, staff, and lead a group developing marketing strategies to develop a successful advertising campaign. Learning Business Administration along with marketing ensures that the student also learns how to identify market segments, position products, as well as estimate demand, growth, and prices.

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    Program Details

    Degree Level: Bachelor

    Delivery Format: 100% Online

    Accelerated Degree: No

    Accreditation & Licensing

    Southern Association of Colleges and Schools, Commission on Colleges


    Official transcripts of high school graduation or GED equivalent (if fewer than 24 semester credit hours at an accredited institution). Official transcripts of all regionally accredited higher education institutions attended. Official records for any advancement exams, including CLEP, GED college-level examinations, and /or DANTES, USAFI examinations.

    School Overview

    Florida Institute of Technology is a private university in Melbourne, Florida. Founded in 1958, Florida Tech’s original name was Brevard Engineering College. The university has grown steadily throughout the years. Florida Institute of Technology’s mission is "to provide high-quality education to a culturally diverse student body in order to prepare students for entering the global workforce, seeking higher-education opportunities, and serving within their communities" and "to expand knowledge through basic and applied research and to serve the diverse economic, cultural, and societal needs of our local, state, national and international constituencies."

    Florida Tech offers degrees at the associate's, bachelor’s, master’s and doctoral levels, and many of these degrees at all levels are available in fully online formats.


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