Florida Institute of Technology

150 West University Blvd, Melbourne, FL 32901

Program Details

Businesses that have a need for advertising also have a need for inpiduals to direct the advertising. Marketing Managers act to guide the marketing team to develop their best material to attract an audience to the company. The manager acts on instructions from the decision-makers in the company who determine the need for advertising and marketing. 

Florida Tech University has the Bachelor of Arts in Business Administration with a Specialization in Marketing program to develop inpiduals with the education necessary to act as an intermediary between management and marketing groups, with an advanced knowledge of both business management and marketing strategies and techniques. These inpiduals are responsible for having the creativity of the marketing team and the analytical and critical thinking ability necessary to understand the problems of the business and their solutions. The program is designed by Florida Tech can be completed entirely online, allowing continuing and advancing education in business without sacrificing students current careers or personal lives in order to learn. 

By engaging the program, students can expect to learn how to act as a manager and bring change through contemporary behavior theory and classical organization theory, in addition to learning to analyze and develop, monitor and implement marketing strategies for consumer environments. As managers, they will develop their abilities to plan, strategies, organize, staff, and lead a group developing marketing strategies to develop a successful advertising campaign. Learning Business Administration along with marketing ensures that the student also learns how to identify market segments, position products, as well as estimate demand, growth, and prices.

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    Program Overview

    • Degree Level:
    • Delivery Format:
      100% Online
    • Completion Time:
    • Tuition Basis :
      Per Semester Credit
    • In State Rate:
    • Out of State Rate:
    • Military Rate:
    • Fees Overview :

      Military tuition rate applies to active-duty, selected Reserves, and National Guard service members and their spouses. Honorable discharged veterans and their spouses, and dependents of deceased or disabled veterans may be eligible for a 10% tuition discount.

    • Estimated Degree Cost - In State:
    • Estimated Degree Cost - Out Of State:
    • Estimated Degree Cost - Military:
    • International Students Accepted:
    • Accelerated Degree:


    Official transcripts of high school graduation or GED equivalent (if fewer than 24 semester credit hours at an accredited institution). Official transcripts of all regionally accredited higher education institutions attended. Official records for any advancement exams, including CLEP, GED college-level examinations, and /or DANTES, USAFI examinations.

    Accreditation & Licensing

    Southern Association of Colleges and Schools, Commission on Colleges


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