Find out more about Bachelor of Arts in Business Administration / Marketing

Program Details

Florida Institute of Technology offers an online bachelor’s degree in Business Administration with a concentration in Marketing. This program equips individuals with the education necessary to act as an intermediary between management and marketing groups, with an advanced knowledge of both business management and marketing strategies and techniques. 

Students in this online Marketing degree program can expect to learn how to act as a manager and bring about change through contemporary behavior theory and classical organization theory, in addition to learning to analyze, develop, monitor, and implement marketing strategies for consumer environments. Critical skills are provided to increase capabilities to plan, strategize, organize, staff, and lead a group in delivering a successful advertising campaign.

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