Find out more about Bachelor of Arts in Business Administration / Marketing

Program Details

Florida Institute of Technology offers the online BA in Business Administration with a concentration in Marketing. This program equips individuals with the education necessary to act as an intermediary between management and marketing groups, with an advanced knowledge of both business management and marketing strategies and techniques. 

Students can expect to learn how to act as a manager and bring change through contemporary behavior theory and classical organization theory, in addition to learning to analyze and develop, monitor and implement marketing strategies for consumer environments. Critical skills are provided to increase capabilities to plan, strategize, organize, staff, and lead a group in delivering a successful advertising campaign.

Combining business administration along with marketing ensures that the student also learns how to identify market segments, position products, as well as estimate demand, growth, and prices.

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