Master of Science in Digital Marketing
East Tennessee State University

Program Details

The online Master of Science in Digital Marketing was designed with working professionals in mind, offering the flexibility and convenience of online coursework led by the same faculty teaching on campus.  Encompassing a cutting edge, innovative curriculum and learning environment, this degree produces dynamic, knowledgeable graduates who are prepared for the future of digital marketing.  Courses cover topics such as social media, search marketing, web analytics, digital marketing strategy, online consumer behavior, B2B/B2C digital marketing, and digital marketing research.


  • GMAT (Applicants with at least 2 years of relevant professional experience can request a waiver for this requirement.)
  • Three letters of recommendation
  • A minimum undergraduate GPA of 3.0 (4.0 scale)
  • A current resume
  • Must have a bachelor’s degree from a regionally accredited institution. A bachelor’s degree in marketing or communication is preferred.

Special Accreditation

Association to Advance Collegiate Schools of Business (AACSB)

School Accreditation Statement

Southern Association of Colleges and Schools, Commission on Colleges