Find out more about Bachelor of Arts/Bachelor of Science in Marketing

Program Details

The bachelor’s degree in Marketing from Columbia College offers foundational business skills alongside specialized knowledge in areas including digital advertising, consumer behavior, and marketing analytics. Students will learn ethical strategies for pricing, products, placement, and promotion.

Coursework focuses on the importance of providing value to the customer and building relationships. Students will practice and hone their communication, critical thinking, and problem solving skills to prepare them for complex business situations. Graduates will possess a full skill set in promoting brands, events, products, and services of all varieties.

Professions open to graduates of this online Marketing degree include:

• Advertising
• Digital marketing
• Marketing research and analytics
• Public relations
• Customer relationship management
• Social media marketing

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