Find out more about Bachelor of Science in Business Administration / Marketing

Program Details

Bushnell University offers an online bachelor’s degree in Business Administration focused on Marketing. This concentration focuses on the study of the four Ps of Marketing: price, product/service, promotion, and place.

Students learn about Marketing processes and techniques including market surveys, salesmanship, and advertising, as well as the ethical considerations in Marketing. The core curriculum of this Business Administration online degree program explores topics in a variety of business subsets, such as management, human resources, business strategy, accounting, and more. 

This online Marketing degree offers an in-depth look at topics including:

• Branding, advertising, and promotion
• Marketing research
• Sales strategy and management
• Consumer behavior
• Digital marketing

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