Program Details
Whether you plan to use your degree in a quaint, nonprofit setting or a bustling, S&P Top 100 corporation, UMass-Amherst offers a 100% online BBA in Marketing. As a bachelor-completion program, transfer credit hours are required to earn this degree where you will acquire advertising, sales, market research and digital marketing skills. Previous credit can be applied towards non-business electives or general education classes, which are taken alongside major electives and the Isenberg School of Management core curriculum. Classes in this critical business core usually include:
- Management Communications
- Principles of Financial Accounting
- Business Data Analysis
% Online
100% OnlineSchool Accreditation & Licensing
University of Massachusetts-Amherst is accredited by:
New England Commission of Higher Education (NECHE)
Program Requirements & Restrictions
Minimum Education
Some CollegeRecommended GPA
3.0 or above (4.0 scale)Application Requirements
Resume/CV, Official College Transcript(s), Essay/Writing Sample