Bachelor of Business Administration / Marketing
University of Massachusetts-Amherst

Program Details

Whether you plan to use your degree in a quaint, nonprofit setting or a bustling, S&P Top 100 corporation, UMass-Amherst offers a 100% online BBA in Marketing.  As a bachelor-completion program, transfer credit hours are required to earn this degree where you will acquire advertising, sales, market research and digital marketing skills.  Previous credit can be applied towards non-business electives or general education classes, which are taken alongside major electives and the Isenberg School of Management core curriculum.  Classes in this critical business core usually include:

  • Management Communications
  • Principles of Financial Accounting
  • Business Data Analysis


  • 3.0 GPA minimum
  • 27 transferable semester credits minimum
  • Official transcripts 
  • Personal statement/essay
  • Resume/CV

School Accreditation Statement

New England Commission of Higher Education