Find out more about Bachelor of Business Administration / Marketing

Program Details

Whether you plan to use your degree in a quaint, nonprofit setting or a bustling, S&P Top 100 corporation, UMass-Amherst offers a 100% online BBA in Marketing.  As a bachelor-completion program, transfer credit hours are required to earn this degree where you will acquire advertising, sales, market research and digital marketing skills.  Previous credit can be applied towards non-business electives or general education classes, which are taken alongside major electives and the Isenberg School of Management core curriculum.  Classes in this critical business core usually include:

• Management Communications
• Principles of Financial Accounting
• Business Data Analysis

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