Program Details
Florida International University offers the online BBA with a concentration in Marketing. With this degree, students will possess a solid foundation in marketing principles and strategy, consumer behavior, sales, research, presentation skills and how to market products and services effectively. As a marketing student, you will learn creative and critical thinking skills, along with the marketing functions and processes that deliver customer value, enhance customer relationships and benefit organizations and their stakeholders.
Potential career opportunities in the following sectors:
- social media and e-marketing
- retailing and advertising
- marketing research
- sales management
- communications
- public relations
- logistics
Learning Pace
Institution-Paced% Online
100% OnlineProgram Accreditation & Licensing
AACSB International (AACSB)
School Accreditation & Licensing
Florida International University is accredited by:
Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
Program Requirements & Restrictions
Minimum Education
High School or EquivalentAdmission Tests
ACT/SATApplication Requirements
Official High School Transcript/GED Score