Bachelor of Business Administration / Marketing
Florida International University

Program Details

Florida International University offers the online BBA with a concentration in Marketing. With this degree, students will possess a solid foundation in marketing principles and strategy, consumer behavior, sales, research, presentation skills and how to market products and services effectively. As a marketing student, you will learn creative and critical thinking skills, along with the marketing functions and processes that deliver customer value, enhance customer relationships and benefit organizations and their stakeholders.

Potential career opportunities in the following sectors:

  • social media and e-marketing
  • retailing and advertising
  • marketing research
  • sales management
  • communications
  • public relations
  • logistics

Learning Pace


% Online

100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

School Accreditation & Licensing

Florida International University is accredited by:

Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Admission Tests


Application Requirements

Official High School Transcript/GED Score